(PARIS)--Accor Hotels is investing about $738,466 on a promotion it hopes will bring it new future international business.The Paris-based lodging chain is matching a free flights offer being announced by British Airways, Avis and The Daily Mail in London as part of the Backing Britain campaign launched this week.
(Eiffel Tower, Paris, top left photo)
As one of the leading global hotel groups with over 4,000 hotels worldwide and as a preferred hotel partner to British Airways and UKTI, Accor Hotels will match the airlines’ offer of 5,000 free flights with 5,000 free room nights worldwide, to anyone that qualifies for the British Airways offer.
Frédéric Fontaine, Accor head of sales, marketing and distribution, UK and Ireland says, "We are wholehearted supporters of this campaign.
“Small businesses are the beating heart of the British economy and it's absolutely right that their importance and value is recognized and supported.
“It is with great pleasure that we back this outstanding initiative and offer 5,000 free nights to match small medium enterprises earning 5000 free British Airways flights.
“This initiative is in line with our longstanding commitment to small businesses for who we offer a free to join the small business enterprise scheme – called Accor Away On Business -- providing them with instant registration and access to up to 10% discounts on our best on line rates across 1,300 hotels and seven brands (Sofitel, Pullman, Novotel, Mercure, Ibis, All Seasons and Hôtels Barrière) to match all budget needs.”Fontaine says the promotion also includes an upgrade to its AIClub worldwide loyalty program. “With Accor Hotels, small business enterprises can lower their costs without lowering their standards,” he adds.
Accor’s offer of 5000 free room nights represents a half a million pound investment ($739,466 US) to encourage trade and travel to stimulate international business.
