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| Embassy Suites by Hilton New York -- Midtown Manhattan |
MANHATTAN, NY, Jan. 17, 2017--The Buccini/Pollin Group,
Hidrock Properties and Hilton Hotels & Resorts today announced the opening
of the 310-suite Embassy Suites by
Hilton New York - Midtown Manhattan in New York.
BPGS Construction oversaw
entitlement and construction of the project, and PM Hotel Group performed
technical services during programming, design and construction and manages the
newly opened hotel.
CAMPION PLATT Interiors
was selected to design the hotel’s public areas, while HVS Design was
responsible for the guest suite and corridor designs, and PPA provided the
architectural plans.
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| Dave Pollin |
BPG was intrigued by the
opportunity to build New York City’s only Embassy Suites by Hilton hotel in an
irreplaceable location.
While New York
City has witnessed an explosion of new select-service hotels on the fringes of
the city’s business and residential districts, the Embassy Suites’ core
location, unique and differentiated brand, all-suites configuration, multiple
F&B options and 39-story design set this project apart.
Located between 5th Avenue and 6th Avenue on
37th Street, the hotel has great access to uptown, downtown, the city’s most
important transportation hubs, and crucially, Midtown South’s busy office
submarket.
Finding a site that could
accommodate the Embassy Suites brand, regardless of location, was also
paramount. The 37th Street site is
block-through, providing for access to both 36th and 37th Streets, and the
requisite width and depth to accommodate an all-suite configuration.
The Embassy Suites brand
is known as a category killer, meaning that it dominates its segment – the
all-suite format. Each suite comes with
much more space than traditional hotels, especially the newer, economy projects
being built on the fringes of the city.
The Embassy Suites brand is also highly
differentiated through its value proposition – a complimentary, cooked to order
breakfast and hosted evening reception – in addition to providing a selection
of a la carte dining and bar options.
Finally, BPG was motived by the potential to build a 39 story building
when much of the surrounding neighborhood is approximately 20 stories tall,
providing stunning views of Manhattan.
With three bespoke food and beverage concepts, including one of Manhattan’s most coveted outdoor bar and function spaces, the Embassy Suites New York - Midtown Manhattan invites the community and hotel guests to enjoy a drink from its seasonal cocktail program developed by local mixologist and distiller, Allen Katz.
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| Allen Katz |
“BPG believes that if we
hired a typical commercial hotel designer, we would get a typical commercial
hotel design,” said Dave Pollin, BPG
co-founder. “Many travelers today can’t
tell the difference between a hotel located in Cleveland or one in Canberra due
to ‘generic hotel aesthetic blur.’
We hired Campion Platt to set the tone and lead
the design team due to his NY experience and sensibilities; they were apparent
at our very first meeting. Campion
grasps the city at its DNA level, including a deep historical understanding of
the Garment District.
“We sensed that Campion
also shared our belief that the people who work and live in the neighborhood,
especially the generations that preceded us, create what make it special
today. Campion also is brilliant at
adding memorable, irreverent and witty design flourishes to commercial spaces
that need to function efficiently and be resilient for decades.”
Located at the crossroads
of New York City - Herald Square and the bright lights of Broadway - the
39-story Embassy Suites by Hilton New York - Midtown Manhattan hotel is the
place to see and be seen. With a glass façade
offering supreme views of the iconic New York City skyline, the hotel is
surrounded by Ernst & Young, IPG and Morgan Stanley and only a quick walk
to Times Square, the Empire State Building and 5th Avenue shopping. Penn Station and Grand Central Terminal are
both steps away, easily connecting the hotel to LaGuardia, JFK and Newark
airports and Amtrak’s NE Corridor.
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| Campion Platt |
The hotel's 310 studio
suites are elegant spaces consisting of sophisticated, custom finishes. Many feature semi-private living areas with
an oversized sofa seating area, some contain balconies, and all provide
sweeping city views.
Suites provide
complimentary WIFI, two 42-inch HDTVs, spacious work area, mini-fridge,
microwave and coffeemaker. Luxury bath amenities and spa-like showers make the
bathroom experience unique in New York.
The Embassy Suites resides
in New York’s famed Garment District, the nexus of American Fashion. The
Garment District serves as the creative hub of the apparel industry and is a
destination for wholesale buyers, designers, stylists, retailers, students,
shoppers and fashionistas around the world.
SkyLawn, the hotel’s
innovative outdoor venue, can host events for up to 300 people. The Heist Bar & Lounge intrigues guests
by celebrating the greatest jewel heists in history through inventive cocktails
while paying homage to New York’s famed Diamond District. The eclectic fare
ranges from deviled eggs three ways to “The Heist” burger, served “with all the
crown jewels.”
The Farm Café on the
third floor features a relaxing, sun-filled room for all day dining set against
lacquered barn wood and tiered landscaped terraces. All hotel guests enjoy
complimentary, cooked-to-order breakfast and evening cocktail reception daily
at the Embassy Lounge.
BPG, Hidrock and the
Embassy Suites development team engaged Campion Platt, one of NY’s most
renowned interior designers, to envision and create an authentic New York
design that captures the energy and innovation of the Garment District.
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| Garment District, New York City, NY |
From the loading dock’s glass wall,
movie-projection system, to the soaring three-story lobby “water column,” to
the hotel’s lobby “jewel box,” a playful homage to New York’s famed diamond
dealers, the interiors feature multiple surprising features inspired by the
fashion industry.
The cool metallic and
colored glass interiors are balanced with richly textured textiles and set
against a quirky blend of commissioned art in partnership with Voltz Clarke.
For more information on this news release, please
contact:
CHRIS DALY
PRESIDENT
DALY GRAY PUBLIC
RELATIONS, INC.
620 Herndon Parkway, Suite
115 | Herndon, VA 20170
Main: 703-435-6293
Mobile: 703-864-5553
