Tuesday, July 5, 2011

Landmark Hotel’s Facelift Leads Revitalization of Bloomington, MN Strip



BLOOMINGTON, MN.--(BUSINESS WIRE)--Drive down I-494 in Bloomington and you can’t miss the iconic Sheraton Bloomington Hotel. Starting July 8, those white letters will change to the DoubleTree by Hilton, beginning its future as the premier business and events destination in the Twin Cities.

“This hotel is an important part of the social fabric of greater Minneapolis,” said Scott Weber, general manager. “Over the years, it has played host to weddings, anniversaries, proms and other special occasions for generations of locals.

“ It also is superbly located for visitors who come to do business in the area, take in a sporting event, or enjoy the best shopping in the region. It’s a landmark hotel that will benefit greatly from a fresh, contemporary, upscale brand.”

 In January 2012, the hotel will launch a $12.5 million renovation of guest rooms, public spaces and meeting rooms. Mortenson Construction will be leading the renovation; which is expected to be finished by the middle of 2012.

The affiliation with Hilton Worldwide means the property will have access to millions of potential new guests who are members of the popular Hilton “HHonors” program and a strong network of rewards for existing guests.

Curt Carlson built the Radisson Bloomington in 1970, creating a hotel that was twice the size of any other hotel in the area. It marked the beginning of an expansion of the Minneapolis metro area into what eventually became known by locals as the Bloomington Strip. The upcoming renovation is part of a multi-million dollar strategy by Platinum Equity and Richfield Hospitality.

Additional information about Richfield Hospitality may be found at the company’s website www.richfield.com
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Contact: Richfield Hospitality, Connie Stelter, 952-893-8405


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