Tuesday, October 28, 2008

LoopNet Extends Commanding Lead Among Commercial Real Estate Web Sites

---LoopNet.com Generated 7.1 Times the Traffic of the Nearest Competitor for the Three Months Ended September 2008

-- Cityfeet.com Surpasses Competition to Become the Second Most Heavily Trafficked Commercial Real Estate Web Site in September

SAN FRANCISCO, Oct. 28 /PRNewswire-FirstCall/ -- LoopNet, Inc. (NASDAQ: LOOP), which operates the largest online commercial real estate marketplace, has increased its leadership position as the most heavily trafficked commercial real estate web site.

ComScore Media Metrix reported that for the three months ended September 30, 2008, LoopNet.com generated an average 908,000 monthly U.S. unique visitors, compared to an average 128,000 monthly U.S. unique visitors for the nearest competing web site.

By this measure, LoopNet generated 7.1 times the web site traffic of the next closest service during the quarter, a lead that has been increasing steadily. LoopNet's 7.1 times traffic multiple in Q3 compares to a 5.6 multiple in Q2 and a 4.5 multiple for the full year 2007.

ComScore also reported that for the month of September, Cityfeet.com, a LoopNet company, grew traffic by more than 30% from last year to become the second most heavily visited commercial real estate web site based on U.S. monthly unique visitors.


Cityfeet has created the largest network of newspaper web sites for commercial property marketing by partnering with over 125 of the nation's leading news organizations.

Cityfeet also markets commercial properties on its own search-optimized web site at Cityfeet.com."ComScore's numbers speak for themselves and clearly reflect the differentiated value that we deliver to our customers," said Thomas Byrne, (top right photo) LoopNet's President and COO.


"In a challenging environment for commercial real estate, LoopNet is extending its leadership position as the #1 online commercial real estate marketplace, and is delivering unprecedented value and results for our customers' online marketing spend.

(BellAtlantic Tower, Philadelphia, bottom right photo)

"We are also excited that Cityfeet.com has become the second most visited web site in the commercial real estate industry.

"By offering real estate professionals the opportunity to market their properties on their network of leading newspaper web sites such as The New York Times, The Washington Post, Los Angeles Times, The Miami Herald and Chicago Tribune, Cityfeet provides access to a broad and extensive audience of prospective investors and tenants."

The LoopNet marketplace, available at http://www.loopnet.com/, covers all commercial property categories, including office, industrial, retail, multifamily (apartment properties for sale), hotel, land, specialty properties, investment properties and businesses for sale.


As of the end of Q3, 2008, LoopNet has more than 3 million registered members and the LoopNet marketplace features more than $535 billion of property available for sale and 4.9 billion square feet of space for lease.
CONTACT:
Cary Brazeman, +1-310-205-3590, pr@LoopNet.com, for LoopNet,Inc.

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