PARSIPPANY, NJ – Wyndham Hotel Group, the world’s largest franchisor of hotels, announced the appointment of lodging industry communications veteran Cary Broussard (top right photo) as vice president of communications, responsible for the development and implementation of the business unit’s global external and internal communications strategy.Reporting to Eric Danziger, (middle left photo) Wyndham Hotel Group president and chief executive officer, Broussard’s primary focus will be positioning the hotel brands to keep them top of mind with key consumers and influencers, highlighting the benefits and opportunities across brands and reinforcing the Hotel Group’s reputation as a service leader in the hospitality industry for customers, hotel owners and employees.
Broussard joins Wyndham from Meeting Professionals International in Dallas where she was hired to revitalize and expand the organization’s global membership base. Carrying the formal title of vice president of global marketing and brand strategies and the informal title of “chief story teller,” she oversaw the development of a new brand architecture “Connecting Through the Energy of Many” that aligned all communication, marketing and sales channels, expanding the company into more than 80 countries.
Through these efforts, MPI membership increased by 20 percent to nearly 25,000 worldwide, making the organization the largest membership community for meeting and event professionals.
The appointment marks a return for Broussard who served the former Wyndham International for more than 12 years in leadership roles in communications, marketing and diversity.
The appointment marks a return for Broussard who served the former Wyndham International for more than 12 years in leadership roles in communications, marketing and diversity.
CONTACT: Rob Myers, Communications Coordinator, Wyndham Hotel Group, 22 Sylvan Way, Parsippany NJ 07054. PH (973) 753-6590. rob.myers@wyndhamworldwide..com
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