NEW YORK AND IRVINE, CA. – May 11, 2009 - Gabriels Technology Solutions, the leading private label e-commerce technology provider and RealtyTrac, the leading online marketplace for foreclosure properties, today announced the introduction of co-branded foreclosure search products for new media that provide a world class competitive advantage to Gabriels’ media clients for increased site activity, enhanced user experience and increased advertising revenue.
Gabriels’ technology allows for its media clients to present its users with the same foreclosure search experience whether they are searching for local real estate listings or foreclosure listings nationwide.
The more than 1.5 million RealtyTrac default, auction and bank-owned listings offered through the co-branded sites provide additional content, traffic, ad impressions, and revenue opportunities for Gabriels’ media clients.
It also extends the local reach of the media client to allow its users to search for foreclosure properties nationwide and conduct market research on foreclosure trends and sales trends.
Gabriels is the leader in providing vertical portals for over 300 media properties with such organizations as Scripps Networks, Network Communications Inc., The New York Times Company, Hearst Newspapers, Freedom Communications, Cox Newspapers, Scripps Newspapers and Lee Newspapers. Tan Chan, (middle left photo) Chief Operating Officer of Gabriels Technology said that "the RealtyTrac co-branded site is an easy to implement revenue generating solution for real estate content that many people are extremely interested in.
" In today’s environment, foreclosures represent a significant portion of the activity in the real estate market. For Publishers, this opportunity provides multiple revenue streams without any out-of-pocket expenditure and reinforces the Publisher’s position as the real estate resource for the local market”.
“This exciting new partnership with Gabriels Technology Solutions will allow RealtyTrac to reach a wider audience of real estate buyers and investors who are searching for properties online at major media websites,” said Rick Sharga, (top right photo) senior vice president at RealtyTrac.
“This will further our mission of democratizing the foreclosure market, giving more people convenient access to view foreclosure bargains nationwide and also providing greater exposure for bank-owned properties that lenders typically want to dispose of quickly and efficiently.”
Contact: Tammy Chan Atomic PR, Direct: 212-699-3646, Mobile: 408-802-8682, tammy@atomicpr.com
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