PARSIPPANY, NJ – The iconic Howard Johnson® hotel brand, remembered fondly for its happy beginnings as an ice cream shop, orange roofs and restaurants serving fried clams, has announced the launch of happyhojoworld.com, a one-stop destination for all things happy. Featuring interactive games; a happy wheel that offers Web site visitors a chance to win prizes including $1,000; and a free happy playlist and download of the brand’s highly-requested official happy song, happyhojoworld.com is a tribute to the brand’s happy heritage.
“HoJo, as avid fans affectionately refer to the brand, has been synonymous with happiness so we’re reminding people that it doesn’t take much to get happy, even in the current economic climate,” said Daniel Hughes, senior director of marketing for the Howard Johnson brand. “Whether consumers are planning a trip or simply looking for a smile, we want them to think of Howard Johnson. We’re a hospitality company that’s in the happiness business, and HappyHojoWorld.com is a great expression of this online.”
Howard Johnson enthusiasts can join the brand’s Facebook page at facebook.com/hojo and follow the brand on twitter @twitter.com/happyhojoworld.
Howard Johnson’s Facebook fans have access to travel tips and happy thoughts such as “Have you ever seen someone look upset when they’re holding a s’more? Just might be the key to world peace.”, and the brand’s followers on twitter are greeted with timely travel suggestions and even more happy thoughts.
Happyhojoworld.com is part of the Howard Johnson brand’s “go happy. go hojo.” campaign developed with the help of Berlin Cameron United of New York. The agency, which is known for its ability to transform traditional brands into contemporary icons, is part of The WPP Group. “The campaign has proven to be very successful with over 100,000 visitors and 10,000 fans on Facebook in its first month.”
Contact:
Christine Da Silva, 973-753-6590, christine.dasilva@wyndhamworldwide.com
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