Melting Pot Restaurants Partner with Warner Bros. Pictures for Valentine’s Day Promotion Featuring SKYY® Vodka

TAMPA, FL--(BUSINESS WIRE)--The Melting Pot Restaurants (http://www.meltingpot.com), a national fondue franchise, is giving away more than $20,000 in prizes, including a grand prize trip to Los Angeles for the premiere of the new Warner Bros. romantic comedy release, “Valentine’s Day,” as well as featuring three new SKYY® Vodka “Love Potion” cocktails starting Dec. 31, in a drive to increase Club Fondue membership and enhance brand awareness. “Valentine’s Day” opens nationwide on Feb. 12, 2010.

“Considering we are one of the most popular restaurants of choice for Valentine’s Day, this partnership and program with Warner Bros., featuring SKYY Vodka cocktails, just made sense for our brand as a way to create memorable experiences for guests and incentivize them to return,” says Kendra Shier,  (top right photo) vice president of brand development for The Melting Pot.

 “This is also the first time we will be using outlets like Twitter and Facebook to get guests interested in a national initiative like joining our Club Fondue program.”

The “Valentine’s Day Red Carpet Premiere Sweepstakes” site contains the following:

Club Fondue membership information and sign-up – This program offers fondue features including wine tastings, food samplings, invitations to special events and advanced holiday reservation privileges.


For more information about this promotion, log onto The Melting Pot’s Web site at http://www.meltingpot.com, or contact the nearest location.



With more than 145 restaurants nationwide, existing locations in 37 states including the District of Columbia, and over 13 locations currently in development, The Melting Pot Restaurants Inc. is the country’s premier fondue restaurant franchise.

At The Melting Pot, fondue becomes a memorable four-course dining experience where patrons can dip into something different. Guests enjoy a choice of four flavorful fondue cooking styles and a variety of unique entrées combined with special dipping sauces.

The menu also includes creamy cheese fondues, lively salads, fine wines and mouthwatering chocolate fondue desserts. Founded in 1975, The Melting Pot’s corporate headquarters are in Tampa, Fla.

Contact: Sandy D’Elosua, National Director of Public Relations and Social Media, 813-425-6217, mailto:sdelosua@meltingpot.com,    http://www.meltingpot.com/