Stanley Cup winner Nick Kypreos (left) helpsNHL Executive Vice President Brian Jennings (center) and Hershey Canada Vice-President and General Manager Matt Lindsay (right) unveil the Hershey’s® Chocolate Stanley Cup®. Made of Hershey’s Milk Chocolate, the new Cup celebrates the announcement that Hershey Canada is now the official Chocolate & Candy of the NHL in Canada. (Photo: The Hershey Company)
In celebration of this new partnership, Hershey Canada and the NHL® unveiled the one-of-a-kind Hershey’s® Chocolate Stanley Cup®, a milk chocolate replica of the most famous trophy in the sporting world, the Stanley Cup®.
Handmade by Canadian Sitram Sharma, Master Chocolatier at Toronto’s National Club, the one-of-a-kind Hershey’s® Chocolate Stanley Cup® is a masterpiece and was carved from more than 150 pounds of Hershey’s® smooth, creamy milk chocolate and took more than 12 hours to make.
True to its inspiration, it stands nearly three feet high and is a life-sized replica of the original Lord Stanley’s Cup.
The new multi-year partnership will begin with a consumer promotion to support the 2011 Bridgestone NHL Winter Classic®. The promotion, which will be in stores August 2010 through February 2011, will feature prizing including a trip to the 2011 Bridgestone NHL Winter Classic, to attend a team practice and to skate on the official NHL ice.
Hershey Canada will develop unique and exciting consumer programs around the new partnership featuring the following brands: Hershey’s®, Oh Henry!®, Reese®, Twizzlers® and Ice Breakers®. Hershey Canada official designations in Canada will include:
Official Chocolate & Candy of the NHL®
- Official Confectionery Partner of the Bridgestone NHL Winter Classic®
- Official Confectionery Partner of the Stanley Cup Playoffs®
- Official Confectionery Partner of the NHL® All-Star Game
Today, the NHL consists of 30 Member Clubs, each reflecting the League's international makeup, with players from more than 20 countries represented on team rosters.
According to a Simmons Market Research study, NHL fans are younger, more educated, more affluent, and access content through digital means more than any other sport.
The NHL entertains more than 100 million fans each season in-arena and through its partners in national television (VERSUS, NBC, TSN, CBC, RDS, RIS, NASN, ASN and NHL Network) and radio (NHL Radio, Sirius XM Radio and XM Canada).
Through the NHL Foundation, the League's charitable arm, the NHL raises money and awareness for Hockey Fights Cancer and NHL Youth Development, and supports the charitable efforts of NHL players. For more information on the NHL, log on to NHL.com.
Pittsburgh Penguins (above photo), current Stanley Cup champions.
Hershey Canada Inc. is a wholly owned subsidiary of The Hershey Company (New York Stock Exchange: HSY) that manufactures, distributes and sells confectionery, snack, refreshment and grocery products in Canada. Major brands include CHIPITS®, EAT-MORE®, GLOSETTE®, HERSHEY'S®, JOLLY RANCHER®, OH HENRY!®, REESE®, AND TWIZZLERS®.
NHL, the NHL Shield, the word mark and image of the Stanley Cup and NHL Winter Classic and Lord Stanley’s Cup are registered trademarks and NHL Network, NHL Radio and Hockey Fights Cancer are trademarks of the National Hockey League. All Rights Reserved. © 2010 Hershey Canada Inc.
Hershey’s, Twizzlers and Ice Breakers are registered trademarks of Hershey Chocolate & Confectionery Corporation used under license; Chipits, Eat-more, Glosette, Oh Henry! and Reese are registered trademarks of Hershey Canada Inc. Jolly Rancher is a registered trademark of Huhtamaki Finance B.V., used under license.
Contacts:
Veritas Communications, Lauren Cosentino, 416-482-0778/416-666-1895, cosentino@veritascanada.com
or The Hershey Company, Anna Lingeris. 717-534-4874, alingeris@hersheys.com
or NHL, Kerry McGovern, 212-789-2172/347-853-6009, kmcgovern@NHL.com
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