San Francisco, CA, July 29, 2011 --(PR.com)-- Coldwell Banker Residential Brokerage, the Bay Area’s leading real estate services company, announced today that it has launched the industry’s most far-reaching cloud technology initiative – a groundbreaking new program designed to ultimately make the traditional home sale a paperless transaction.“The real estate industry is arguably the biggest user of paper in corporate America, but also the furthest behind in using advanced technology like cloud computing,” said Rick Turley (top right photo), president of Coldwell Banker Residential Brokerage in the Bay Area.
“As the largest company in our industry – and one that has a history of deploying new technological tools – we felt it was important for our company to step up and take the leadership role on this critical issue.”
Turley said the paperwork required for real estate transactions in California is “staggering,” adding up to about 800 pages for a typical sale. When you multiple that by three copies for the brokerage, the agent and the consumer, it translates
into 45 million pages for a company the size of Coldwell Banker Residential Brokerage last year alone – the equivalent of 5,300 trees and a cost of $4.5 million.”
Contact Information
Coldwell Banker Residential Brokerage
Stephen Maita
510.739.0620
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