MCLEAN, Va.--(BUSINESS WIRE)--In honor of its 25th anniversary, Conrad Hotels & Resorts is celebrating its impressive milestone by debuting an entirely refreshed global marketing campaign.
Taking a page from the fashion world, the brand and its creative agency, Young & Rubicam (Y&R), have created a breakthrough campaign that captures the individuality of its guests.
To bring the concept to life, Conrad enlisted famed fashion photographer Anders Overgaard to tell the brand story through highly-styled images. Overgaard, who is known for his work in Harper’s Bazaar, Vanity Fair, Vogue, GQ and Interview, used his unique voice to showcase the beauty, local culture and sophistication that Conrad Hotels & Resorts offers to travelers around the globe.
“Conrad Hotels & Resorts is uniquely positioned to offer our guests a world of style, service, and connection,” said John Vanderslice, global head of luxury and lifestyle brands for Hilton Worldwide. “With 25 years of experience in creating ‘Smart Luxury’ for our global guests, Conrad is capitalizing on the strength and vitality of its silver anniversary by debuting a totally refreshed brand campaign.”
For a complete copy of the company’s news release and photos, please contact
For Conrad Hotels & Resorts
Robert Allegrini, +1 312-663-6516
or
Lauren Staggs, +1 312-240-3378
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