Wednesday, April 25, 2012

North American Properties Wins Approval for $600 Million Avalon Development in Alpharetta, GA



 ATLANTA, GA – North American Properties (NAP) received key approvals Monday night to develop a resort-inspired mixed use project in Alpharetta, Ga.

When Avalon opens in October 2013, the $600 million project will be the Southeast’s first experience center —  a place where high-end retail, restaurant, residential, office, hotel and public spaces come together to create a truly unique destination.

NAP’s vision for Avalon is based on the belief that there has been a shift in howconsumers spend their leisure time and disposable income.  In order to compete with e-commerce and lure shoppers into stores, retailers must deliver a lifestyle brand experience.  By creating mixed use developments with energy and round-the-clock activity, developers like North American Properties amplify retailer efforts by making every guest’s visit memorable.

 “Alpharetta is an affluent community and locals want and deserve a luxury shopping experience they can’t currently find in the Southeast,” Mark Toro (top right photo), managing partner at NAP, said Monday night after the Alpharetta City Council approved the project. “We are thrilled that the Alpharetta community has embraced our vision for Avalon.”

For a complete copy of the company’s news release, please contact:

Caroline Wilbert
Wilbert News Strategies
404-­‐965-­‐5021 (O)
404-­‐405-­‐6479 (C)


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