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ATLANTA, GA (Dec. 27, 2012) – LinkedIn: It’s not just for
job-seeking anymore. In fact, the social-media network’s biggest strength may
be the ability it affords firms to grow their business-to-business
relationships and sales.
Those were some of
the major points made by a renowned social-consultant on the newest episode of
the “Commercial Real Estate Show” radio program hosted by Michael Bull.
The episode also provided a detailed overview of some of the social-media
network’s newest features, such as “endorsements.”
“If you talk to most
people, they would say LinkedIn is the place to find a job or to find new
candidates to work at a company … ,” said Eve Mayer, CEO of the Social
Media Delivered consulting firm. “But I believe LinkedIn may be the most underestimated
business-to-business sales tool ever. This tool has really changed the way
business-to-business organizations are able to prospect and to build
relationships.”
Mayer has been
ranked by Forbes as the fifth-most influential woman in social media, and Klout
has named her the second-most influential authority on LinkedIn, behind only
the network itself. Mayer does not work for LinkedIn or have a financial
interest in the organization.
LinkedIn recently
provided users with the ability to “endorse” the skills of other users. As
Mayer described it, endorsements are quick-and-easy versions of the network’s
“recommendation” feature.
“[Endorsements] are
basically the Stove Top stuffing version of recommendations – they’re quick,
easy and pre-made for you,” she said. “You just click a button, and it’s pretty
much done. It’s the lazy-man’s recommendation.”
The entire episode on LinkedIn tips and strategies is
available for download at www.CREshow.com.
For a complete copy of the company’s news release, please
contact:
Contact:
Stephen Ursery
The Wilbert Group
404.965.5026
sursery@thewilbertgroup.com
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