Thursday, December 27, 2012

Commercial Real Estate Show Examines How LinkedIn Can Benefit Businesses and the Network’s New Features




ATLANTA, GA (Dec. 27, 2012) – LinkedIn: It’s not just for job-seeking anymore. In fact, the social-media network’s biggest strength may be the ability it affords firms to grow their business-to-business relationships and sales.

 Those were some of the major points made by a renowned social-consultant on the newest episode of the “Commercial Real Estate Show” radio program hosted by Michael Bull. The episode also provided a detailed overview of some of the social-media network’s newest features, such as “endorsements.”

 “If you talk to most people, they would say LinkedIn is the place to find a job or to find new candidates to work at a company … ,” said Eve Mayer, CEO of the Social Media Delivered consulting firm. “But I believe LinkedIn may be the most underestimated business-to-business sales tool ever. This tool has really changed the way business-to-business organizations are able to prospect and to build relationships.”

Mayer has been ranked by Forbes as the fifth-most influential woman in social media, and Klout has named her the second-most influential authority on LinkedIn, behind only the network itself. Mayer does not work for LinkedIn or have a financial interest in the organization.

 LinkedIn recently provided users with the ability to “endorse” the skills of other users. As Mayer described it, endorsements are quick-and-easy versions of the network’s “recommendation” feature.

 “[Endorsements] are basically the Stove Top stuffing version of recommendations – they’re quick, easy and pre-made for you,” she said. “You just click a button, and it’s pretty much done. It’s the lazy-man’s recommendation.”

The entire episode on LinkedIn tips and strategies is available for download at www.CREshow.com.

For a complete copy of the company’s news release, please contact:

 Contact:

Stephen Ursery
The Wilbert Group
404.965.5026
sursery@thewilbertgroup.com

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