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| The Morrison Dublin |
Dublin, Ireland -- Hilton Worldwide announced that it has signed a franchise
agreement with Martinez Hotels & Resorts to bring its upscale DoubleTree by
Hilton brand to Ireland.
Since opening its first European hotel in 2008, DoubleTree
by Hilton now has almost 60 properties trading or under development across the
region.
The deal will see
Dublin’s renowned Morrison Hotel reopen as The Morrison Dublin, a
DoubleTree by Hilton Hotel in early February, following an extensive $9.3 million
refurbishment featuring a new interior design from Dublin-based Nikki O'Donnell
Architects (NODA).
Centrally located on the banks of the River Liffey, the
138-room hotel is surrounded by the shops, bars and restaurants which have
helped Dublin establish itself as one of the most effervescent tourist
destinations in Europe.
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| Patrick Fitzgibbon |
“DoubleTree by
Hilton is one of the fastest growing upscale hotel brands in Europe, and we are
confident it will be a hit here in Ireland,” said Patrick Fitzgibbon, senior
vice president, development, Europe & Africa, Hilton Worldwide.
“We’ve been eager to secure the right opportunity and
believe we’ve found it in The Morrison. This deal also is indicative of a
renewed buoyancy in the Irish hospitality market, visible both in the strong
performance of our other Hilton brands and the confidence of owners and
developers to invest.”
For a complete copy
of the company’s news release, please contact:
Rachel Sherry, Grayling
+353 (0) 87 6622111
On behalf of Hilton Worldwide
Maggie Giddens
DoubleTree by Hilton
+1 703 883 5346
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