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| Rod Santomassimo |
ATLANTA, GA (Jan. 10, 2013) – Always be active. That’s more
than just a recipe for physical health: it’s the crux of commercial real estate
consultant Rod Santomassimo’s career advice for brokers.
The most recent
episode of the “Commercial Real Estate Show” radio program, hosted by Michael
Bull, featured an hour-long interview with Santomassimo, the founder and
president of The Massimo Group and the author of the book “Brokers Who
Dominate: 8 Traits of Top Producers.”
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| Michael Bull |
During the show,
Santomassimo provided a wide array of career advice for brokers, including tips
on business-generation activities, pitching customers and time-management. He
also detailed the eight common traits of top brokers.
Overlaying
Santomassimo’s detailed advice was his general tip that brokers have to be
active in many ways, that they can’t just focus on transactions. Customer
prospecting, personal marketing and market education must be a part of their
regular routines.
“Activity begets transactions,”
said Santomassimo, the founder and president of The Massimo Group. “Get more
active … When market velocity decreases, and things tend to get a little
stagnant, [the top brokers] get more active – more prospecting, more promotion,
more presence, more, more, more.”
For a complete copy of the company’s news release, please contact:
Stephen Ursery
The Wilbert Group
404.965.5026
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