Thursday, January 10, 2013

Never a Moment’s Rest: CRE Consultant Outlines How Brokers Can Succeed



Rod Santomassimo
 ATLANTA, GA (Jan. 10, 2013) – Always be active. That’s more than just a recipe for physical health: it’s the crux of commercial real estate consultant Rod Santomassimo’s career advice for brokers.

 The most recent episode of the “Commercial Real Estate Show” radio program, hosted by Michael Bull, featured an hour-long interview with Santomassimo, the founder and president of The Massimo Group and the author of the book “Brokers Who Dominate: 8 Traits of Top Producers.”

Michael Bull
During the show, Santomassimo provided a wide array of career advice for brokers, including tips on business-generation activities, pitching customers and time-management. He also detailed the eight common traits of top brokers.

 Overlaying Santomassimo’s detailed advice was his general tip that brokers have to be active in many ways, that they can’t just focus on transactions. Customer prospecting, personal marketing and market education must be a part of their regular routines.

 “Activity begets transactions,” said Santomassimo, the founder and president of The Massimo Group. “Get more active … When market velocity decreases, and things tend to get a little stagnant, [the top brokers] get more active – more prospecting, more promotion, more presence, more, more, more.”

For a complete copy of the company’s news release, please contact:

Stephen Ursery
The Wilbert Group
404.965.5026


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