The Hotel Spa Recovery Begins

Andrea Foster

Boston, MA– After lagging behind other hotel revenue sources, hotel spas began to see their sales recover in 2011, and this trend is expected to continue for the foreseeable future. 

According to PKF Consulting USA, LLC’s (PKFC) recently released Trends® in the Hotel Spa Industry report, hotel spas enjoyed an 8.3 percent increase in department revenue in 2011, after suffering declines the three previous years.  

For comparison purposes, rooms and food and beverage revenue began to climb out of the industry recession and post revenue growth starting in 2010.

“If we look to Maslow and his hierarchy of needs, we understand that basic needs include food and shelter, but do not include perceived ‘luxuries’ such as spa and wellness treatments,” said Andrea Foster, vice president and national director of spa and wellness consulting for PKFC.

 “In a recession and in the initial recovery that follows, consumers are hesitant to spend on products and services that are beyond basic necessities.  We are pleased to begin seeing the loosening of purse strings for purchases that help support a healthier lifestyle.”

For a complete copy of the company’s news release, please contact:

Andrea Foster                                                  Chris Daly

PKF Consulting USA, LLC.                            Daly Gray Public Relations

Tel: 617 330 8189                                          Tel: 703 435 6293

Email: andrea.foster@pkfc.com                         Email: chris@dalygray.com

www.pkfc.com                                                  www.dalygray.com