There’s an App for That: “Commercial Real Estate Show” Surveys Latest Online Technologies Helping the Sector

Kelly Steltz

ATLANTA, GA – Commercial real estate may have a reputation as an industry that is often behind the technological curve, but that reputation increasingly is at odds with reality.

As shown on the most recent episode of the “Commercial Real Estate Show” radio program, individuals and firms are making use of mobile apps and online technologies to increase efficiencies and profits.

 Host Michael Bull and his guests discussed a number of technologies that are making an impact on the commercial real estate sector.

Michael Bull

Ten Eight is a mobile app and website that allows prospective tenants to rate buildings on a number of criteria as they’re touring the properties. 

As Patrick Braswell, CEO of Ten Eight, explained, prospective tenants often tour so many properties in one day that trying to recall the pros and cons of each site after the visits are over can be a real challenge.

 With the Ten Eight app, the tenants have hard data detailing their impressions and opinions of the properties. The technology is available for office, industrial and retail properties.

Patrick Braswell

 “Now the tenant can make a confident decision [about which spaces to actively pursue] because there’s true data and scores based on the subjective feelings they had while walking through,” Braswell said.

Isaac Herrera, CEO of Flyer.io, detailed his firm’s technology, which allows users to create interactive flyers of properties featuring panoramic photos and other data. 

Users can create the flyers on their mobile devices or computers, and can then share the flyers through a variety of social media outlets. A user also can create a QR code and place that code outside a property for people to scan and gain access to its interactive flyer.

Isaac Herrera

One of the main benefits of the technology is the analytics it provides, Herrera said. Users can “understand how many people are sharing, liking and commenting on the property,” Herrera said. “They can understand the engagement of the property with the public.”

 Floored is an app and online service that creates highly detailed, interactive, three-dimensional models of commercial space. The technology can show a prospective tenant an available space as it’s currently configured and also allows viewers to adjust the model to get a sense of what changes to the space might truly look like, said Dave Eisenberg, CEO of Floored.

 “You get a terrific experience for the [potential] tenant because they can quickly reduce any questions about what it would look like if they took the space,” Eisenberg said.

Dave Eisenberg

 Kelly Steitz, vice president of marketing for LoopNet,detailed the online property-listing service’s mobile app.

 The app allows a user to view available properties that are near the user’s current location. “It’s really simple but incredibly powerful at the same time,” Steitz said. “You can be a broker who’s out to dinner, see a listing across the street, and pop open your app and get the details on it.”

 The entire episode on commercial real estate apps is available for download at www.CREshow.com.

 For a complete copy of the company’s news release, please contact:

Stephen Ursery

The Wilbert Group

404-965-5026

sursery@thewilbertgroup.com