Atlanta, GA, June 13, 2013 – U.S. hotels are poised for
significant gains in all the major metrics in 2014.
 |
| R. Mark Woodworth |
According to the recently released June 2013 edition of
Hotel Horizons®, PKF Hospitality Research, LLC (PKF-HR), is projecting that
U.S. hotels will enjoy a 7.7 percent increase in revenue per available room
(RevPAR) in 2014, along with a 15.4 percent boost in net operating income
(NOI).
“We expect the
factors that have inhibited lodging performance during the first half of 2013
will dissipate as the year goes on,” said R. Mark Woodworth, president
of PKF-HR. “By 2014, any uncertainty
caused by fears of fiscal cliffs and sequestration should be alleviated, thus
resulting in improved attitudes among hotel guests, owners and operators.”
One lingering
concern among hoteliers may be the recent rise in interest rates. “Moody’s Analytics, our source for the
economic forecasts that drive our econometric models, has been projecting a 150
basis point increase in interest rates by year end 2014.
Accordingly, our positive lodging forecasts do incorporate
any detrimental influence this may have on investments and inflation,” Woodworth
noted.
For 2014, PKF-HR is
forecasting a very strong 3.3 percent growth in lodging demand, along with a
projected increase in supply of just 1.0 percent. The net result is a national occupancy level of 63.8 percent in
2014, the highest annual occupancy rate since 1997.
To purchase a June 2013 Hotel Horizons® report, please visit
www.hotelhorizons.com. Reports are available for each of 50 major
metropolitan areas in the U.S., and contain five year projections of supply,
demand, occupancy, ADR, and RevPAR.
A video summarizing
our June 2013 forecasts will soon be available at www.pkfc.com.
To view this press release on a web
page, please visit: http://goo.gl/Cju53
For a complete copy of the company’s news release, please
contact:
Chris Daly
President
Daly Gray, Inc.
Ph: 703-435-6293
Cell: 703-864-5553
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