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| Buckhead Atlanta |
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| Sarah Blakely |
ATLANTA, GA – Atlanta-based Spanx, maker of innovative
undergarments and apparel one of Atlanta’s fastest growing companies, and
OliverMcMillan, San Diego-based developer of Buckhead Atlanta, have
reached an agreement for Spanx to establish a custom-designed and expanded
world headquarters at the Buckhead Atlanta development and to open a flagship
retail store in the project.
The headquarters
will occupy three floors, a rooftop garden terrace and additional balconies.
The deal includes signage rights. Spanx is anticipated to move in November
2014.
Brannan Moss and Josh Hirsh with Jones Lang
LaSalle represented Spanx in the transaction. Amy Fingerhut of CBRE
represented OliverMcMillan.
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| Laurie Ann Goldman |
In order to
accommodate Spanx’s need for growth, Buckhead Atlanta is adding another level
of office space that was not in the original development plan. The growing
company will lease 86,000 square feet of office space, with an option to expand
up to 112,000 square feet.
“We’re so excited to
create a beautiful space for this leading Atlanta-based company,” said Morgan
Dene Oliver, chief executive officer of San Diego-based developer
OliverMcMillan, which develops urban and mixed-use retail, entertainment and
residential projects. “Spanx’s innovative spirit and sense of fashion fit
perfectly with the fabric of Buckhead Atlanta.”
The move to the
Buckhead Atlanta project not only addresses the anticipated growth of the
billion-dollar manufacturer, but also the innovation and style that they’re
known for.
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| Morgan Dean Oliver |
“Like the Spanx brand, the Buckhead Atlanta space is
innovative and unique,” said Spanx Founder Sara Blakely. “It's a perfect
fit…no pun intended! We’re also thrilled to offer hometown fans a way to
experience the magic of Spanx at our first flagshape store.”
By expanding its
corporate headquarters and moving from 3344 Peachtree to Buckhead Atlanta,
Spanx is showing its long-term commitment to the city.
“Spanx is one of Atlanta’s wonderful success stories,” said
Atlanta Mayor Kasim Reed. “And in a true testament to its
entrepreneurial spirit, Spanx will now be the anchor office tenant of the
Buckhead Atlanta development, another transformational project. On behalf of
the City of Atlanta, I wish Spanx continued success in its new home and
congratulate OliverMcMillan as it completes construction of Buckhead Atlanta.”
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| Brannan Moss |
“We wanted a unique
and prestigious space where we could be creative, be ourselves and be
convenient for everyone to work and thrive – a place with room to grow where we
can unpack our bags and stay awhile,” said Spanx CEO Laurie Ann Goldman.
“The opportunity to house a premier retail store alongside our dream
headquarters made Buckhead Atlanta perfect.”
Buckhead Atlanta
will be a beautiful, lush village, a mix of urban residential, outstanding
retailers, and great restaurants all combined in one walkable destination. The
mixed-use nature of Buckhead Atlanta will fit seamlessly into the fabric of
Atlanta’s upscale Buckhead neighborhood while creating its own energy and
excitement.
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| Josh HIrsh |
Hermès, the French
high-fashion design house, will be one of the first of many upscale retailers
to open at Buckhead Atlanta. The completed project, totaling 1.5 million square
feet, will have 300,000 square feet of upscale retail stores, restaurants and
cafes, 125,000 square feet of custom office space and 370 luxury high-rise
residences.
Located on 8 acres
across six city blocks, Buckhead Atlanta is designed as a completely walkable
community that will connect two main arteries of Atlanta – Peachtree and East
Paces Ferry roads – where local residents and bustling life collide.
For a complete copy of the company’s news
release, please contact:
Rachel Tobin
Jackson Spalding
404-724-2501 work
404-276-5930 cell
.
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