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| Loews Boston Back Bay Hotel |
NEW YORK, NY (July
1, 2013) –Loews Hotels & Resorts launches a Social Media campaign by
sending Director of Social Media, Piper Stevens, on a cross-country road
trip.
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| Piper Stevens |
Piper will be
visiting all 19 properties, chronicling her experiences on the newly introduced
Wish You Were Here blog (www.loewshotelsblog.com),
while showcasing each property and the city’s culture, activities and
attractions.
The blog is designed to share and engage with followers
across all social media platforms including Facebook, Twitter and
Instagram. Wish You Were Here also is
featured on the Loews website (www.loewshotels.com)
and on Loews Facebook Page (www.facebook.com/loewshotels).
“It is important for
me to step out from behind my desk and really experience how our guests are
engaging with Loews destinations firsthand,” explains Piper.
“As we continue to
build our social media presence, we want to develop programs that truly
resonate with our audience and travelers everywhere.”
For a complete copy of the company’s news release, please
contact:
Jerry Daly, Chris
Daly
(703) 435-6293
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