Monday, July 1, 2013

Loews Hotels & Resorts Embarks On A Social Media Road Trip


Loews Boston Back Bay Hotel
  
 NEW YORK, NY (July 1, 2013) –Loews Hotels & Resorts launches a Social Media campaign by sending Director of Social Media, Piper Stevens, on a cross-country road trip. 

Piper Stevens
 Piper will be visiting all 19 properties, chronicling her experiences on the newly introduced Wish You Were Here blog (www.loewshotelsblog.com), while showcasing each property and the city’s culture, activities and attractions. 

The blog is designed to share and engage with followers across all social media platforms including Facebook, Twitter and Instagram.  Wish You Were Here also is featured on the Loews website (www.loewshotels.com) and on Loews Facebook Page (www.facebook.com/loewshotels).

 “It is important for me to step out from behind my desk and really experience how our guests are engaging with Loews destinations firsthand,” explains Piper. 

“As we continue to build our social media presence, we want to develop programs that truly resonate with our audience and travelers everywhere.”

For a complete copy of the company’s news release, please contact:

 Jerry Daly, Chris Daly
 (703) 435-6293


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