Monday, July 1, 2013

Small and Mid-Size Hotel Brands Embrace Expedia Traveler Preference Program

  


BELLEVUE, WA -- The Expedia® group, the world’s largest online travel company, announced that it has signed more than 40 small and mid-sized brands, representing more than 1,500 hotels, to the Expedia® Traveler Preference™ (ETP) program.

Melissa Maher
These brands from across the US, EMEA and the Caribbean will offer Expedia customers a choice of whether to pay for a room up front (called “Expedia Collect”) or at the time of the stay (called “Hotel Collect”).

 Recent data from 2,400 participating hotels in Europe showed that hotels received an improvement of more than five percentage points travel demand growth for those bookings where payment choice was enabled.

 “The data shows that the ETP program is driving more demand for participating hotels,” said Melissa Maher, senior vice president of the Global Partner Group at Expedia.  “We’ve been getting a lot of nice feedback from our partners who have rolled it out.”

For a complete copy of the company’s news release, please contact:

Chris Daly
President
Daly Gray, Inc.
Ph: 703-435-6293
Cell: 703-864-5553


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