BELLEVUE, WA -- The Expedia® group, the world’s largest
online travel company, announced that it has signed more than 40 small and
mid-sized brands, representing more than 1,500 hotels, to the Expedia® Traveler
Preference™ (ETP) program.
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| Melissa Maher |
These brands from
across the US, EMEA and the Caribbean will offer Expedia customers a choice of
whether to pay for a room up front (called “Expedia Collect”) or at the time of
the stay (called “Hotel Collect”).
Recent data from
2,400 participating hotels in Europe showed that hotels received an improvement
of more than five percentage points travel demand growth for those bookings
where payment choice was enabled.
“The data shows that
the ETP program is driving more demand for participating hotels,” said Melissa
Maher, senior vice president of the Global Partner Group at Expedia. “We’ve been getting a lot of nice feedback
from our partners who have rolled it out.”
For a complete copy of the company’s news release, please
contact:
Chris Daly
President
Daly Gray, Inc.
Ph: 703-435-6293
Cell: 703-864-5553
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