WASHINGTON, D.C. (Sept. 18, 2013) –The Mortgage Bankers
Association (MBA) today revealed a new brand identity, including a new logo,
corporate messaging and web and email domains.
 |
| Debra W. Still |
MBA’s fresh look
reflects a new and improved association identity and is designed to be more
streamlined while leveraging the strength and meaning of the association’s
acronym – MBA.
“This new brand reflects MBA’s forward looking approach, and
brings us fully in step with who we are now, and where we will lead our
industry into the future,” said MBA’s President and CEO David H. Stevens.
“Our message behind
the brand is simple: We put our members first. We are constantly evolving to
better support and serve our members. We pull strength from the broad diversity
of our membership – by bringing them together – in one voice with one vision –
on behalf of a vibrant and sustainable real estate finance system.”
As the Mortgage Bankers Association is commonly referred to
as MBA, the new logo uses this acronym but with the distinction of a capital
“M”, “B” and lower-case “a”.
 |
| David H. Stevens |
This approach also reinforces the association’s focus on the
“Mortgage” “Banking” industry, and our commitment to the firms and individuals
that MBA represents and supports 365 days a year.
Without them, homeownership, as well as access to affordable
rental properties, office space, community centers, hospitals and more, would
be nothing more than a dream for all Americans. Mortgage Banking is critical
not only to our economy, but to the everyday lives of the people it serves. And
it’s what our members do best.
“Our new brand identity capitalizes on the strength and power
of our acronym,” said Debra W. Still, CMB, MBA’s Chairman. “The M-B-A letters define us. Our new logo
clearly puts our identity in the spotlight. It allows us to boldly stand out in
a complex industry, while making the most of MBA’s solid reputation as the
strongest advocate for all members of real estate finance.”
Additionally, as part of the updated brand, MBA has a new
domain name www.mba.org, as well as new email
addresses, jsample@mba.org (instead of jsample@mortgagebankers.org). All staff
members can be reached at these new email addresses. Finally all phone and fax numbers will remain the same.
For a complete copy of the company’s news releases,
please contact:
John Mechem
(202) 557-2924
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