Saturday, October 26, 2013

Atlantic Station in Atlanta, GA Unveils New Branding



  
ATLANTA, GA — On the heels of its incredibly successful turnaround, Atlantic Station today is unveiling new branding that reflects the property’s walkable Midtown location, welcoming atmosphere and creative-class vibe.

Mark Toro
  The overall look — a sharp design with red and charcoal palette — will show up in a new logo, photography and signage.

 “We wanted a new look to mark the successes we have enjoyed in the past two and a half years and to reflect the Midtown community that has helped us achieve so much,” said Mark Toro, managing partner at North American Properties (NAP).

 “Atlantic Station was struggling in 2010 when we took over, and now it is a vibrant place where people shop, dine, work, live and enjoy spending time.”

 In 2010, CBRE Global Investors and NAP took over an ailing Atlantic Station and implemented an aggressive strategy to turn around the property.

NAP began engaging the community through neighborhood meetings and an industry-leading social media program.


 A $2.5 million investment was made to improve parking and security. More than 200 events now are held annually to attract guests and potential retailers. Those events include the BB&T Atlanta Open and, most recently, Containment, Atlanta’s largest haunted attraction


 An aggressive re-tenanting strategy has led to more than 30 new retail leases including chef-driven restaurants, locally owned boutiques and first-to-market retailers.

The cumulative effect of the turnaround strategy has been a more-than-15 percent increase in sales property-wide. CBRE also has signed more than 20 new leases securing some of Atlanta’s most innovative office tenants, including Square, Pandora, Ogilvy & Mather and TapJoy.
  
 The new branding will start appearing on property signage and the MARTA shuttle this month.


For a complete copy of the company’s news release, please contact:

Elizabeth Hagin
The Wilbert Group
404-748-1367 (O) 678-642-4301 (C)



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