ATLANTA, GA — On the heels of its incredibly successful
turnaround, Atlantic Station today is unveiling new branding that
reflects the property’s walkable Midtown location, welcoming atmosphere and
creative-class vibe.
 |
| Mark Toro |
The overall look — a
sharp design with red and charcoal palette — will show up in a new logo,
photography and signage.
“We wanted a new
look to mark the successes we have enjoyed in the past two and a half years and
to reflect the Midtown community that has helped us achieve so much,” said Mark
Toro, managing partner at North American Properties (NAP).
“Atlantic
Station was struggling in 2010 when we took over, and now it is a vibrant place
where people shop, dine, work, live and enjoy spending time.”
In 2010, CBRE Global
Investors and NAP took over an ailing Atlantic Station and implemented an
aggressive strategy to turn around the property.
NAP began engaging the community through neighborhood
meetings and an industry-leading social media program.
A $2.5 million
investment was made to improve parking and security. More than 200 events now
are held annually to attract guests and potential retailers. Those events
include the BB&T Atlanta Open and, most recently, Containment, Atlanta’s
largest haunted attraction
An aggressive
re-tenanting strategy has led to more than 30 new retail leases including
chef-driven restaurants, locally owned boutiques and first-to-market retailers.
The cumulative effect of the turnaround strategy has been a
more-than-15 percent increase in sales property-wide. CBRE also has signed more
than 20 new leases securing some of Atlanta’s most innovative office tenants,
including Square, Pandora, Ogilvy & Mather and TapJoy.
The new branding
will start appearing on property signage and the MARTA shuttle this month.
For a complete copy of the company’s news release, please
contact:
Elizabeth Hagin
The Wilbert Group
404-748-1367 (O) 678-642-4301 (C)
twitter.com/atlanticstation
or on Facebook at www.facebook.com/AtlanticStation.
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