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| Kelly Steltz |
ATLANTA, GA – Commercial real estate may have a reputation
as an industry that is often behind the technological curve, but that reputation
increasingly is at odds with reality.
As shown on the most recent episode of the “Commercial Real
Estate Show” radio program, individuals and firms are making use of mobile apps
and online technologies to increase efficiencies and profits.
Host Michael Bull
and his guests discussed a number of technologies that are making an impact on
the commercial real estate sector.
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| Michael Bull |
Ten Eight is a
mobile app and website that allows prospective tenants to rate buildings on a
number of criteria as they’re touring the properties.
As Patrick Braswell, CEO
of Ten Eight, explained, prospective tenants often tour so many properties in
one day that trying to recall the pros and cons of each site after the visits
are over can be a real challenge.
With the Ten Eight
app, the tenants have hard data detailing their impressions and opinions of the
properties. The technology is available for office, industrial and retail
properties.
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| Patrick Braswell |
“Now the tenant can
make a confident decision [about which spaces to actively pursue] because
there’s true data and scores based on the subjective feelings they had while
walking through,” Braswell said.
Isaac Herrera, CEO of Flyer.io, detailed his firm’s
technology, which allows users to create interactive flyers of properties featuring
panoramic photos and other data.
Users can create the flyers on their mobile
devices or computers, and can then share the flyers through a variety of social
media outlets. A user also can create a QR code and place that code outside a
property for people to scan and gain access to its interactive flyer.
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| Isaac Herrera |
One of the main
benefits of the technology is the analytics it provides, Herrera said. Users
can “understand how many people are sharing, liking and commenting on the
property,” Herrera said. “They can understand the engagement of the property
with the public.”
Floored is an app
and online service that creates highly detailed, interactive, three-dimensional
models of commercial space. The technology can show a prospective tenant an
available space as it’s currently configured and also allows viewers to adjust
the model to get a sense of what changes to the space might truly look like,
said Dave Eisenberg, CEO of Floored.
“You get a terrific
experience for the [potential] tenant because they can quickly reduce any
questions about what it would look like if they took the space,” Eisenberg
said.
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| Dave Eisenberg |
Kelly Steitz,
vice president of marketing for LoopNet,detailed the online property-listing
service’s mobile app.
The app allows a
user to view available properties that are near the user’s current location.
“It’s really simple but incredibly powerful at the same time,” Steitz said.
“You can be a broker who’s out to dinner, see a listing across the street, and
pop open your app and get the details on it.”
The entire episode
on commercial real estate apps is available for download at
www.CREshow.com.
For a complete copy
of the company’s news release, please contact:
Stephen Ursery
The Wilbert Group
404-965-5026
