Tuesday, April 29, 2014

Trump SoHo® New York Partners with ViX Paula Hermanny Swimwear to Launch the ViX Valise


Paula Hermanny
NEW YORK, NY (April 29, 2014) – Trump SoHo® New York, the neighborhood’s only AAA Five Diamond rated hotel, is excited to partner with ViX Paula Hermanny, a leader in luxury swimwear, to launch the “ViX Valise,” offered exclusively at The Spa at Trump SoHo this summer season.

 A fashion-forward destination located in the heart of the stylish downtown neighborhood, Trump SoHo continues to embrace its mantra of “Live the Life” by offering a sexy summer salvation for international jetsetters looking to soak up the sun from the hotel’s expansive outdoor deck.

 ViX Paula Hermanny was founded in California in 1997 by Paula Hermanny, a Brazil native, with the intention to make the perfect swimsuit for a “woman who travels the world.” 




A play on the French word for “suitcase,” the ViX Valise is comprised of a tote bag outfitted with all of the resortwear essentials for a summer day spent poolside at Trump SoHo. 

For a complete copy of the company’s news release, please contact:

Hwee Peng Yeo
Director of Asian Markets
Glodow Nead Communications
Level 21, Centennial Tower
3 Temasek Avenue

Singapore 039190

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