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| Mark Toro |
ATLANTA, GA (May 19,
2014) – The Secret Sauce, the first SlideShare in a series exploring the future
of retail from North American Properties (NAP), argues that chef-driven
restaurants are increasingly essential to the success of retail and mixed-use
projects.
North American
Properties - Atlanta launched The Future of Retail series today at the
International Council of Shopping Centers (ICSC) RECon Convention in Las Vegas.
“The new-class
consumer is a foodie who wants unique local experiences,” said Mark Toro,
managing partner at NAP.
“Landing the hot
local chefs isn’t always easy or cheap, but the smart developers and operators
are doing it. Great restaurants will be one of the essential ingredients in
successful retail in the future.
 |
| Ron Pfohl |
“We are excited to roll out The Future of Retail SlideShare
series during the next six months and elevate the dialogue about what the
new-class consumer wants and what retailers and retail developers must do to
compete.”
NAP is not just offering up theories. It is betting on the
power of chef-driven restaurants.
It has secured six of the Southeast’s hottest
chefs for Avalon, a $600 million mixed-use development that will open in
October in Alpharetta, Ga.
Those restaurateurs include Ford Fry, Shaun Doty,
Steve Palmer, Brian Lewis, Ciaran Duffy and Giovanni Di Palma.
“We worked hard to secure these deals because the top retail
tenants were demanding it and because we know that our consumers want it,” said
Ron Pfohl, director of leasing at NAP.
For a complete copy
of the company’s news release, please contact:
Suong Nguyen
The Wilbert Group
404-343-0637 (O)
678-642-4301 (C)
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