Thursday, June 5, 2014

HFF closes sale of two prominent full service hotels in Fort Lauderdale, FL amid heated investment activity across South Florida


Alexandra Lalos
MIAMI, FL - HFF announced it has closed the sale of two full-service hotels in Fort Lauderdale, Florida, The Sheraton Fort Lauderdale Airport, and the DoubleTree Sunrise at Sawgrass Mills.

The HFF Hotel Group team including Daniel C. Peek, Max Comess, Cyrus Vazifdar and Alexandra Lalos in the firm's Miami and Tampa offices arranged the sales.

The Sheraton Fort Lauderdale Airport is a 250-room full-service hotel located at the corner of Interstate 95 and Griffin Road, on the southwest corner of the Fort Lauderdale/Hollywood International Airport.  HFF represented the seller, HEI Hotels & Resorts, in the transaction.  Cohen Brothers Realty, the owner of the adjacent Design Center of the Americas, purchased the property.

Max Comess
“The property was hotly sought with over 20 groups submitting offers for the hotel, which included additional development rights on the prime, six acre site,” said Max Comess, director in HFF’s Hotel Group.  “An attractive attribute of the opportunity was the closure and demolition of the adjacent Hilton Hotel, the Sheraton's primary competitor, to make room for the $2.3 billion expansion of the international airport.”

                "There is unprecedented interest in the Broward County lodging market and many investors believe that Fort Lauderdale is the new Miami," added Comess.  "Several groups that attempted to enter the Miami market previously are now attracted to Broward due to the same trends of rapidly growing demand, international visitation, and major investment in tourism infrastructure that benefited Miami in the last investment cycle."

                The DoubleTree Sunrise at Sawgrass Mills is a 250-room full-service hotel, located at the southern entrance to Sawgrass Mills.  HFF represented the seller, Long Wharf Real Estate Partners, in the transaction.  The property, previously a Crowne Plaza, had recently undergone major renovations following its conversion to Hilton's DoubleTree brand. 

“The hotel benefits from the substantial growth of the western Broward office markets and the global appeal of Sawgrass Mills Mall, the most-visited international tourist attraction in Florida behind Disney World,” said Daniel C. Peek, HFF senior managing director and Hotel Group leader.

                "The market for quality full-service hotels located outside of traditional city centers is back and vibrant," added Peek.  "With business and leisure travel booming and a near generational low in new supply, investors are finding strongly performing hotels and tremendous value in choice locations around office parks, airports, and shopping malls."

                The two sales are the latest in a string of recently-closed South Florida hotel transactions orchestrated by HFF.  Last month, the team announced the sale of the historic Raleigh Hotel in South Beach to Tommy Hilfiger's newly-formed hospitality company, The Raleigh Group.  HFF has also closed the sale of the Holiday Inn Express in Plantation this year, and previously handled the sales of the Ritz-Carlton Fort Lauderdale and the Marriott Harbor Beach ground lease, both on Fort Lauderdale Beach.

Cyrus Vazifdar
                "South Florida's hospitality and commercial real estate markets are attracting investment interest on a global scale," notes Manny de Zarraga, executive managing director and HFF Florida leader. 

  "While valuations for attractive opportunities are reaching all-time highs, South Florida still offers tremendous value and upside potential when compared to other international gateway markets."
  
For a complete copy of the company’s news release, please contact:

Kristen M. Murphy
Associate Director
HFF | One Post Office Square, Suite 3500 | Boston, MA 02109
tel (main) 617-338-0990 | (direct) 617-848-1572 | cel 617.543.4873 | www.hfflp.com


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