Thursday, June 5, 2014

PKF Forecasts Record Performance for U.S. Hotels


R. Mark Woodworth

Atlanta, GA – According to the recently released June 2014 edition of PKF Hospitality Research, LLC’s (PKF-HR) Hotel Horizons® forecast report, the U.S. lodging industry will achieve an occupancy level of 63.6 percent in 2014, topping the pre-recession peak of 63.1 percent reported by STR, Inc. (STR) in 2006. 

Given this favorable balance between supply and demand, R. Mark Woodworth, president of PKF-HR predicts that hotel owners and operators will begin to see real (inflation adjusted) recoveries in average daily rates (ADR) and net operating income (NOI).

 “The domestic hotel industry is operating at peak performance.  We can stop using the term ‘recovery,’” Woodworth said. 

“The U.S. lodging industry is at a place in the business cycle where a confluence of market and operational factors will lead to impressive performance on both the top- and bottom-line. 

“In 2014 and 2015, our firm is forecasting several all-time highs for some of the most important metrics in the hotel business.”

For a complete copy of the company’s news release, please contact:

R. Mark Woodworth                                                
PKF Hospitality Research, LLC
Tel: 404 842 1150, ext 222                                     .                          

Chris Daly
Daly Gray Public Relations
Tel: 703 435 6293

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