The founders of
Idealty, from left: Kevin McCollow, Preston Jones, Maria Boncza and Matt Andelman.
CHICAGO, IL – Founded
on the idea that Chicago’s brokerage industry is in need of a creative
kick-start, new brokerage firm Idealty Real Estate has announced its launch
with the goal of revitalizing real estate for the creative class.
 |
| Lincoln Park Neighborhood, Chicago, IL |
Designed to appeal to innovative professionals who challenge
traditional thinking and prize self-expression in their work, Idealty will
initially focus on residential brokerage in downtown neighborhoods including
Wicker Park, Logan Square, the West Loop, River North, Lincoln Park and Old
Town, and will also offer commercial brokerage and development services.
“Real estate is inherently rich in information and visually
beautiful, but the business side of the industry has always been a bit of a
late adopter of change, particularly in terms of the creative aspects of
marketing, web design and social media,” said Preston Jones, co-founder
and director of operations for Chicago-based Idealty.
 |
| West Loop Neighborhood, Chicago, IL |
“It’s pretty homogenous how listings, neighborhood data and
even agents are presented on most brokerage websites.
"We saw an opportunity to
marry our team’s creative energy and capabilities with the brokerage world, and
present real estate solutions in a fresh and aesthetically sophisticated way
that’s unlike anything else in Chicago.”
For a complete copy of the company’s news release, please
contact:
Sarah Lyons, slyons@taylorjohnson.com,
(312) 267-4520
Kim Manning, kmanning@taylorjohnson.com,
(312) 267-4527
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