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| Irene Hall |
ATLANTA, GA – FrontDoor
Communities announced it has hired Irene Hall as vice president of sales and marketing.
In this role, Hall will oversee all mass
marketing, corporate branding, strategy, media, public relations and marketing
brand standards for FrontDoor and its communities.
She will assist division
management in all sales team oversight and training, assess competition and
market trends and be a key player in acquisition evaluation, pricing and
community positioning.
“With extensive
experience in marketing residential communities in the Southeast, Irene is a
perfect addition to the FrontDoor Communities team," said Terry
Russell, chief executive officer at FrontDoor.
“She will play a vital role in our strategy to continue expansion in the
Southeast market.”
Most recently, Hall
served as marketing manager at homebuilder Pulte Group. She led all marketing
practices for the Georgia division, which included Pulte Homes and Del Webb
master-planned communities.
 |
| Terry Russell |
Just prior, she was vice
president of marketing at Evolv, where she provided brand positioning and
strategic marketing management for multi-family, mixed-use and master-planned
communities.
She has also held leadership roles at Sivica and Full Circle
Productions.
Hall has a bachelor’s
degree in broadcast journalism and a master of fine arts from Florida Atlantic
University. She started her career as a journalist at CNN before moving into
the marketing and real estate spaces.
Hall is based at
FrontDoor’s headquarters in Atlanta. FrontDoor has communities in metro
Atlanta, Southwest Florida, and the Charleston, South Carolina, area.
For
a complete copy of the company’s news release, please contact:
M.C. Rhodes •The Wilbert
Group
1720 Peachtree St., Suite
350 • Atlanta, Ga. 30309
O: 404-343-0274 • M: 678-983-5867
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