Tuesday, May 26, 2015

HFF closes $185.5 million sale of LaPlaya Beach Resort in Naples, FL


LaPlaya Beach Resort, Naples, FL

MIAMI, FL – Holliday Fenoglio Fowler, L.P. (HFF) announced it has closed the $185.5 million sale of the LaPlaya Beach Resort, a 189-key, luxury boutique resort located on the Gulf of Mexico in Naples, Florida.

Daniel C. Peek
HFF marketed the property on behalf of the seller, a partnership between affiliates of Halstatt and Noble House Hotels & Resorts, Ltd. 

Pebblebrook Hotel Trust purchased the offering free and clear of debt and announced that LaPlaya will continue to be managed by Noble House Hotels & Resorts under a new operating agreement.

LaPlaya underwent a transformative renovation and expansion in 2002 resulting in an exclusive luxury boutique experience spread across three waterfront buildings set on six acres along Naples’ famed Vanderbilt Beach. 

Decorated with awards from Condé Nast Traveler, Wine Spectator and Travel + Leisure, the resort caters to an upscale clientele from around the world.

 In addition to the 600 feet of beach frontage on the Gulf of Mexico, the resort features the BALEEN Restaurant, a 4,500-square-foot day spa, 8,000 square feet of indoor meeting space, two resort-style swimming pools, a 23-slip marina and the La Playa Beach Club, a prestigious private-membership club that generates income from membership sales, annual dues and ancillary revenue from club members throughout the property.


Max Comess
  LaPlaya’s 18-hole golf club will continue to serve LaPlaya’s guests and members; however, it was not included in the sale.

The HFF investment sales team representing the seller was led by senior managing director and head of HFF’s hotel group Daniel C. Peek, managing director Max Comess, director Chris Drew and real estate analysts Alexandra Lalos and Maxx Carney.

“The purchase and sale of LaPlaya is significant and underlines the continued strong recovery of the resort sector nationwide and the broad institutional appeal of this segment,” Peek said.  

“There has never been greater demand for this asset class in the global real estate capital markets than today.”

For a complete copy of the company’s news release, please contact:

Kristen M. Murphy
Associate Director
HFF | One Post Office Square, Suite 3500 | Boston, MA 02109
Main: 617-338-0990 | Direct: 617-848-1572 | Cell: 617-543-4873 | www.hfflp.com
Twitter at @PebblebrookPEB.

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