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| R. Mark Woodworth |
ATLANTA, GA – The outlook for the U.S. lodging industry
continues to be extremely strong, according to the recently released June 2015
edition of PKF Hospitality Research’s (PKF-HR) Hotel Horizons® (PKF-HR is a
CBRE company).
The report forecasts that
U.S. hotels will continue to enjoy revenue per available room (RevPAR) growth
more than twice the long-run average (7.2 percent increase in 2015 and 6.8
percent in 2016).
The slowdown
in 2016 should not worry hoteliers because the growth in average daily room
rate (ADR) will drive the increase in RevPAR, which ultimately is more
profitable for hoteliers.
“I look back
90 days ago at our March 2015 forecasts and see that our expectations for hotel
performance have not changed that much,” said R. Mark Woodworth, senior managing director of PKF-HR. “The consistency of our forecasts is an
indication that the U.S. lodging industry is now in that part of the business
cycle where performance is highly predictable.”
In March of 2015, PKF-HR forecast RevPAR
growth of 7.3 percent for 2015 and 6.5 percent for 2016.
For a complete copy of the company’s
news release, please contact:
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