Monday, June 8, 2015

University of Wisconsin-Stout Expands Partnership with Thomson Reuters to Create New Digital Marketing Technology Major


Bob Meyer
MENOMONIE, WI, June 8, 2015--The University of Wisconsin-Stout has expanded their relationship with Thomson Reuters to provide a new undergraduate major in digital marketing technology, which was approved recently by the UW System Board of Regents.

The new degree is a culmination of a partnership between UW-Stout and Thomson Reuters that includes the development of a Web Technology minor, as well as the establishment of the Thomson Reuters Web Development Program Fund at the Stout University Foundation.  

Thomson Reuters helped develop the curriculum and provided classroom instructors for the Web Technology minor, and will continue to do so for the new digital marketing technology major.  

Since 2013, UW-Stout has offered a minor in Web Technology, as well as a minor in Enterprise Technology Systems.  The new degree is built on the curriculum in these minors.

“This is an excellent example of how UW-Stout responds to the needs of business and industry,” said Chancellor Bob Meyer.  “We heard there was a need for graduates with digital marketing skills, and worked hard to a find a way to respond to that demand.”

For a complete copy of the company’s news release, please contact:

Doug Mell
Executive Director of Communications and External Relations
715-232-1198

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