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| Lovell Casiero |
The company will provide
strategic and senior-level hotel sales and marketing expertise to hotel owners,
REITS, private investment firms and management companies.
“Typically, only the very
largest hotel owners, investors, management companies and asset management
firms have the cost structure and scale to have an on-staff, C-level executive
to provide the strategic input for revenue enhancement and these organizations
often seek an outside expert’s fresh perspective,” Casiero, FLC president, said.
“Most mid-size and smaller
firms require that expertise only at particular times during the hotel
ownership cycle.
"There are numerous firms involved in revenue management, or putting ‘heads in beds,’ but less than a handful that specialize in ‘all’ things revenue related—the sales and marketing strategy, positioning, market analysis and planning required to capture and maximize the right mix of business.
"There are numerous firms involved in revenue management, or putting ‘heads in beds,’ but less than a handful that specialize in ‘all’ things revenue related—the sales and marketing strategy, positioning, market analysis and planning required to capture and maximize the right mix of business.
“Our firm is structured to
supply the critical analysis, planning and experience required either on a
short-term or retainer basis.”
FLC will provide a full array of revenue analysis services, including due diligence for acquisition, troubleshooting, positioning, oversight of brand conversion, business plan preparation, market analysis, sales and marketing staff evaluation, sales training and other critical services related to improving hotel profitability by driving the top line.
In addition, the firm has a network of experienced suppliers, ranging from website design to revenue management programs, branding, and public relations. FLC has in-depth relations with all the premier brand families including Hilton, Starwood, Marriott, IHG and Choice.
Casiero also held senior
level sales and marketing positions with Interstate Hotels & Resorts and
HEI Hotels & Resorts.
Prior to entering the hotel industry, she was president of the Christian Correspondence Church and was founder of Caribbean Missions, a philanthropic organization providing aid to Haiti, Jamaica and other Caribbean Islands.
Prior to entering the hotel industry, she was president of the Christian Correspondence Church and was founder of Caribbean Missions, a philanthropic organization providing aid to Haiti, Jamaica and other Caribbean Islands.
Casiero is a member of the
advisory boards of Starwood Hotels & Resorts Sales & Marketing and
HSMAI Sales & Marketing. She is a
former member of the Interstate Hotels & Resorts Food & Beverage Board,
the Hellenic Center Board, the Benice Agency, and the Lovejoy Agency.
For a complete copy of the company’s news release,
please contact:
Chris Daly
Daly Gray, Inc.
(703) 435-6293
703-722-8126
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