Wednesday, September 2, 2015

PKF Hospitality Research Not Concerned About The Current Tumultuous Stock Market


R. Mark Woodworth
 Atlanta, GA – Recent gyrations on Wall Street may have hoteliers questioning whether this is the beginning of the end to the good times that have characterized the U.S. hotel industry for the past five years.

 PKF Hospitality Research (PKF-HR), a CBRE Company, does not believe so and is reaffirming its near-to-mid-term forecast for strong lodging financial performance. 

According to PKF-HR’s recently released September 2015 edition of Hotel Horizons®, U.S. hotels will continue to enjoy above long-run average revenue per available room (RevPAR) growth through 2018.

“It is hard to ignore what has been happening on Wall Street, but the forecasts of employment and income that we rely on to prepare our estimates of future lodging supply, demand and average room rates (ADR) remain strong,” said R. Mark Woodworth, senior managing director of PKF-HR.

 “The recent volatility in the stock market is an indicator of the uncertainty that persists in the U.S. and world economies.  However, the probability of a downturn in hotel industry performance remains remote.”

For a complete copy of the company’s news release, please contact:


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