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| Lisa Borromeo Checchio |
PARSIPPANY, NJ –
Reinforcing its strong commitment and focus on building enhanced brands,
Wyndham Hotel Group today announced the appointment of Lisa Borromeo Checchio as vice president, brand marketing.
Checchio joins the world’s
largest hotel company from JetBlue Airways where she helped lead JetBlue’s
marketing and advertising including the launch of its award-winning “Air on the
Side of Humanity” campaign and the airline's premium product, Mint.
“Across all of our brands
we are seeing tremendous growth, and it’s paramount that our franchisees, hotel
owners, and guests understand and experience each brand’s unique promise,
especially as they evolve with the changing demands of travelers today,” said Josh Lesnick, executive vice president
and chief marketing officer at Wyndham Hotel Group.
“Lisa’s track record and
passion in helping to build JetBlue into a beloved world-class brand will be
invaluable to our entire organization as we work to enhance some of the most
iconic and treasured brands in the hotel industry represented by nearly 7,700
hotels around the world.”
Checchio will be
responsible for overseeing the brand marketing strategy that will reinvigorate
and grow Wyndham Hotel Group’s brands across all channels and define memorable
guest brand experiences and marketing programs that help to generate revenue
and build engagement.
For a complete copy of the company’s news release,
please contact:
Gabriella Chiera
Wyndham Hotel Group
22 Sylvan Way
Parsippany, NJ 07054
(973) 753-6590
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