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| Andrea Foster |
Boston, MA -- Hotel spa departments continue to contribute
to the revenue and profit growth of U.S. hotels. According to the 2015 edition of Trends® in
the Hotel Spa Industry, hotel spa department revenues increased by 5.1 percent
in 2014, while spa department profits grew 10.5 percent.
“The benefit of having a
hotel spa can go beyond the direct financial contributions of the spa
department,” said Andrea Foster,
managing director for PKF Consulting|CBRE Hotels (PKFC) and director of the
firm’s spa and wellness consulting practice.
“When we compared the
performance of spa properties with comparable hotels in PKFC’s Trends® in the
Hotel Industry database, we found that the spa hotel sample had a higher ADR in
2014 and was able to increase its room rates to a greater degree.
“This does not suggest
causation; rather, it suggests a reasonable conclusion that guests find greater
value in properties that have more extensive amenities and services available,
thus creating the ability to increase rates to a greater extent.”
For a complete copy of the company’s news release,
please contact:
Chris Daly,
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