Thursday, May 26, 2016

‘Farm Chic’ to Distinguish the Style at The Summit at Fritz Farm in Lexington, KY

  
Jon Carloftis
  Las Vegas, NV — When The Summit at Fritz Farms opens in March 2017 in Lexington, Kentucky, it will be a reflection of this renowned city’s culture of thoroughbred horse breeding and rolling Kentucky bluegrass landscapes.

 Located on 60 acres, the $156 million mixed-use experiential development will be authentic to the history of the property and the beauty of the region.

“Fritz Farm dates back to the Revolutionary War and includes many beautiful artifacts on the property,” said Lindsay Bayer-Shipp, retail brand strategist for Bayer Properties.  “We feel responsible for honoring the heritage of this property and telling its story to a new generation of visitors and residents.”

To ensure authenticity in landscape design and truly create a sense of place, Bayer Properties engaged Jon Carloftis, an award-winning garden designer, garden writer, television guest, author, and lecturer whose work has been acclaimed in national publications such as Garden & Gun, Southern Living, Garden Design, Better Homes & Gardens and Country Living.

“Farm chic is the term we are using to describe the mood and ambiance of The Summit at Fritz Farm,” said Carloftis. “To create this contemporary interpretation of farm life we are repurposing period farm implements that were found on and near the property, as well as reusing much of the old and seasoned barn wood on interiors and for accent areas. We are even creating engravings of the barn wood that will be used to manufacture custom planters and other accent pieces around The Summit at Fritz Farm.”

Lindsay Bayer-Shipp
When complete, the landscaping will be engaging and whimsical, providing surprises and novelties to entertain and amuse visitors throughout their experience. The plush landscaping is both beautiful and practical.

Using as many native plants and trees as possible, The Summit at Fritz Farm will include a sustainable arbor of trees designed to provide drainage for a parking area as well as shade for visitors to enjoy. 

There is an organic, raised garden bed to encourage chefs and residents to grow fresh herbs and vegetables and throughout the development there will be pocket parks and other areas where people can gather, dine or enjoy a quiet moment.

“It is important to us that The Summit at Fritz Farm is purposeful in its design. The retailers that are coming to the property expect a sense of place. 

"In fact, the innovative brands we are attracting such as Bonobos, Cos Bar, Shake Shack and James Beard award-winning Chef Ouita Michel have all selected The Summit at Fritz Farm because of our commitment to offering an experience that complements their brand image.

Having Jon Carloftis on our team is another attribute that raises the bar for The Summit at Fritz Farm,” added Bayer-Shipp.

Chef Ouita Michel
 A native of Lexington, Kentucky, Carloftis’ more than 25-year career in gardening began in New York City where he established himself as one of America’s pioneers in rooftop/small space gardening. 

Carloftis has created gardens for many celebrities and well-known businesses including Julianne Moore, Edward Norton, Mike Myers and Google. 

His approach is to simply address the problem that needs correcting such as views, noise or privacy.  He then works with the interior of the space to pull the same feeling outdoors for a seamless connection. From traditional to modern, all of the gardens Carloftis builds are for entertaining and enjoying the outdoors through good design and knowledge of plants.
  
Follow The Summit at Fritz Farm on Facebook and Instagram.

For a complete copy of the company’s news release, please contact:

Gayle MacIntyre,
The Wilbert Group
Tel: 404-643-8222


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