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| Richard Metsky |
ATLANTA, GA – After nearly
200 interviews and five months of seeking the community’s input, North American
Properties (NAP) and local branding firm Imbibe have landed on one word that
summarizes its findings and the future for Colony
Square: Urbane.
Defined as “having the
polish and suavity regarded as characteristic of sophisticated social life in
major cities,” urbane serves as the inspiration behind the development’s new
branding, logo and design.
To bring its vision to life, NAP enlisted New York
City-based Beyer Blinder Belle in
collaboration with Atlanta-based Lord
Aeck Sargent as the architectural design team.
“The renewal of Colony
Square represents an extraordinary opportunity to create a charismatic and
welcoming public place at the heart of a growing neighborhood, on the corner of
‘Main and Main’ Atlanta,” said Richard
Metsky, partner at Beyer Blinder Belle. “The design concept supports the
ongoing transformation of Midtown into a vibrant commercial, retail,
residential and cultural district.”
For a complete copy of the company’s news release,
please contact:
Liana Moran
The Wilbert Group
404-254-1487 (O)
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