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| Amy Sedaris |
PARSIPPANY, N.J. (May 4,
2016)-While notable, high-end art fairs roll into New York City this weekend,
today Super 8® will host the first-ever exhibit enticing gallery-goers to
snatch a piece of art – for free.
Once an overlooked
decoration at its hotels across North America, Super 8 is taking its art “off
the wall” to make way for the brand’s contemporary redesign, which by year’s
end will represent a $103 million investment by Super 8 owners and is already
available at nearly 60 percent of hotels.
Actress and author Amy Sedaris will ensure a proper
sendoff, as nearly 100 eclectic pieces of “not-so-super” art will be free for
the taking, on a first-come, first-serve basis, at When The Art Comes Down:
Works from The Super 8 Collection.
Scheduled for 7:30 p.m. at
Openhouse (168 Bowery, New York, NY 10012), Super 8 is throwing a gallery event
embracing the brand’s past through art while revealing its modernized and
elevated guest experience.
“We know it’s not easy to
love the watercolors of yore that have served as our décor for decades, but we
want to ensure everyone – from art appreciators to our brand loyalists – has
the chance to take home a little piece of Super 8 as we make way for the
brand’s purposeful new look,” says Mike
Mueller, Super 8 Brand Senior Vice President.
“With the help of Amy
Sedaris, who has an enviable knack for appreciating imperfections with humor,
this event gives the old Super 8 a celebratory retirement and serves as a
pivotal moment in revealing the decidedly different aesthetic of Super 8
hotels.”
For a complete copy of the company's news release, please contact:
Rob Myers | Super 8 Hotels
973.753.7086
Instagram at @super8hotels
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