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| Halie Rogers |
LEXINGTON, KY — Morton
James, an upscale boutique offering bohemian-chic clothing and accessories for
women, is the newest addition to The
Summit at Fritz Farm’s list of notable retailers.
Morton James chose The
Summit at Fritz Farm, located in Lexington, Kentucky, for its second location
to cater to its growing audience. The $156 million, mixed-use development will
open in March 2017.
“Morton James provides
edgy, casual-chic apparel that is unique in Lexington, and will complement the
other fashion-forward retailers we have signed at The Summit at Fritz Farm,”
said Lindsay Bayer-Shipp, retail
brand strategist for Bayer Properties.
“At The Summit at Fritz Farm, we have
curated a collection of national brands and local and regional boutiques that
will appeal to all of our trend-setting guests.”
Halie Rogers
founded Morton James in 2013 to serve Lexington’s shoppers who value both style
and quality.
The store carries clothing and accessories from top fashion lines
including Show Me Your Mumu, Generation Love, Bella Dahl, For Love and Lemons
and a wide variety of designer denim such as J. Brand, Citizens of Humanity and
AG. Morton James’ flagship location is located in the Chevy Chase district in
Lexington.
 |
| Lindsay Bayer-Shipp |
“Since our flagship
location is across town, our new store at The Summit at Fritz Farm will allow
us to better serve our Lexington fans, as well as reach a broader regional
audience,” Rogers said.
“The Summit at Fritz Farm has an impressive list of
tenants so far, and the addition of local boutiques will create a cool,
authentic atmosphere.”
Bayer Properties is
integrating local tenants like Morton James into its retail leasing strategy to
further celebrate Lexington’s heritage.
The Summit at Fritz Farm is distinctly
Lexington, which is evident from its “farm chic-inspired” landscaping from acclaimed
local garden designer Jon Carloftis and local food concepts like Honeywood from
famed restauranteur Ouita Michel.
The Summit at Fritz Farm
will be a regional shopping destination that is the first of its kind in the
market.
Featuring a best-in-class tenant
lineup, The Summit at Fritz Farm will include Bonobos, J. McLaughlin, Brooks
Brothers and Kendra Scott, with additional stores to be announced in the
upcoming months. The Summit at Fritz Farm will also serve as a gathering spot
for the community, and offer a series of signature events and public spaces
designed to offer an authentic sense of place.
For a complete copy of the company’s news release,
please contact:
Savannah Durban
The Wilbert Group
Tel: 404.901.4433
Email: sdurban@thewilbertgroup.com
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