 |
| HGU New York Hotel, NoMad District at 34 East 32nd Street, Manhattan, NY |
(NEW YORK, NEW YORK – July
12th) – Alfa Development, one of Manhattan’s leading real estate companies,
will be opening its first boutique hotel project, HGU New York. Alfa
Development has invested $18 million in renovations of HGU New York, located in the NoMad District at 34 East 32nd Street.
The hotel will manifest the city’s history
through its original architecture, curated art programming and multifaceted
eclectic design.
The hotel lobby preserves
the history of the 1905 landmark Beaux-Arts structure designed by architect
Frederick C. Browne. To inject a modern New York sensibility to the property,
Alfa Development has enlisted hospitality designer Peter Guzy of Asfour Guzy
Architects as well as DD Allen of Pierce Allen Design.
 |
| Michael Namer |
The fusion of these two
visions is a mindfully designed and eco-conscious hotel, where guests enjoy in
the ambience of communal spaces. Alfa
Development brings a sensibility in design and modern infrastructure to
hospitality, including a state of the art HVAC system decreasing the carbon
footprint by 50%.
“We look forward to
introducing our motto, history, architecture, and sustainability on a human
scale into one of the world’s most robust hotel markets,” adds Michael Namer, CEO of Alfa Development.
“While the renovation
brings new life to this landmark hotel, we are preserving the historic elements
to what we believe the hotel would have offered, providing guests with an
experience grounded in a century-long New York point of view.”
HGU New York has also
partnered with Gallery 151, a premier contemporary art gallery based in lower
Manhattan. The curated art will showcase contemporary pieces, drawing
inspiration from urban backdrops of New York City’s emerging artists and
feature icons such as Fab 5 Freddy and Liz Markus, among many others.
For a complete copy of the company’s news release,
please contact:
SHADOW PR
212-972-0277
Jamie D’Attoma
No comments:
Post a Comment