 |
| Peggy Berg |
ATLANTA, GA ---Officials
announced the formation of Castell
Project, Inc., a 501(c)3 nonprofit organization dedicated to accelerating
the careers of women professionals in the hospitality industry.
The group will host its first Castell
Leadership Program in the second quarter of 2017. The two-pronged program delivers essential
advancement tools tailored for women and implements a custom career development
program to move attendees up the leadership ranks.
“Have you noticed how few
women there are in the upper ranks of the hospitality industry, and how many
terrific women work in the industry?” asked Peggy Berg, Castell director.
“We recently spent a weekend working out how
to set these women up for success, and as we talked, it became obvious that the
time is right for this.
"The industry has
a large pool of talented women poised to move up and committed industry executives
– both men and women - who want more women in leadership.
"Tools to accelerate
women’s careers are available and vetted in other industries, and we are
adapting them to hospitality.
“Think about it, 65
percent of college hospitality programs are women, but only seven percent of
speakers at top hospitality industry conferences are women. This is an
imbalance,” Berg added. “Our immediate goal is to provide information, skills
and networks to help women move up. The industry’s public face has to change if
we want millennials to choose this industry as employees or as customers.”
McKinsey Global Institute
(2015) and Reuters (2014) report stronger performance in companies with women
in leadership positions. Organizations, including the American Bar Association,
American Management Association, Intel, Kellogg, Yale and Stanford, use
dedicated programs to develop women executives for a wide range of industries.
However, most hotel
companies lack the resources to offer leadership development of this caliber
internally. The Castell Project’s goal is to provide the solution.
The inaugural Castell
Leadership Program workshop is May 1-3, 2017.
The one-year sequence includes an individual career plan, Checkpoint 360
assessment, workshop, executive coaching, Five-WILL (Women in Lodging
Leadership Network) cohort sessions and membership in WILL.
“Castell Project actively
conducts research to track progress in the industry and continually improve our
programs,” Berg noted. “We are proud to
have Georgia State University as our academic partner. We currently are
fielding a survey online at http://bit.ly/2eWN2i9 to get a better feel for
women’s perceptions of career advancement in hospitality. We encourage everyone to participate.”
For a complete copy of the company’s news release,
please contact:
CHRIS DALY
PRESIDENT
DALY GRAY PUBLIC
RELATIONS, INC.
620 Herndon Parkway, Suite
115 | Herndon, VA 20170
Main: 703-435-6293
Mobile: 703-864-5553
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