Wednesday, November 7, 2018

Rockbridge and Hospitality Ventures Management Group (HVMG) Acquire 159-Room Sheraton Jacksonville, FL.


Sheraton Jacksonville Hotel, 10605 Deerwood Park Boulevard, Jacksonville, FL

ATLANTA, GA, Nov. 7, 2018–- Rockbridge and Hospitality Ventures Management Group (HVMG), today announced the acquisition of the 159-room Sheraton Jacksonville Hotel in Fla., in a joint venture for an undisclosed sum.

HVMG also will operate the hotel and oversee a planned $1.25 million property upgrade.

Robert S. Cole
“The Sheraton Jacksonville Hotel marks our fourth hotel in Florida and HVMG’s second Sheraton management take-over in 2018., said Robert S. Cole, president and CEO, HVMG.

"Over the past ten years, HVMG has managed 17 hotels and resorts in the state of Florida, representing significant market knowledge and expertise.

 “Following the million-dollar-plus renovation, the hotel will enhance both the fitness and meeting space areas securing its position in the Jacksonville market as the preferred lodging option for area visitors.

"We are confident these upgrades will be received well by both corporate and leisure guests and maximize profitability.”

Jim Merkel
The $1.25 million enhancement will focus on modernizing and expanding the hotel’s current fitness center doubling the size, as well as enhancing public area amenities and meeting space technology. 

 “We have a long-standing relationship with HVMG that spans over 20 years,” said Jim Merkel, CEO, Rockbridge. “The Sheraton is a great fit for our teams, and we are excited to work together, again!”

Located at 10605 Deerwood Park Blvd., the six-story hotel is strategically located in the heart of the Southside of Jacksonville convenient to the St. Johns Town Center and surrounded by large corporate campuses.


CONTACT:

CHRIS DALY
PRESIDENT
DALY GRAY PUBLIC RELATIONS, INC.
620 Herndon Parkway, Suite 115 | Herndon, VA 20170
Main: 703-435-6293
Mobile: 703-864-5553


          

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