Mailmatic, a new automated direct mail program for Realtors, has secured coast-to-coast adoption as Realtors shift their marketing strategy amid a pandemic.

 Brianne Baggetta

 ALBANY, NY --- In the midst of a pandemic, real estate agents have started to shift their marketing strategy to maximize their resources. Namely, they are learning to be more efficient with the tools they utilize to attract prospective buyers and sellers.

 The Mailworks, an Upstate N.Y.-based direct mail and printing company, has devised an innovative marketing approach tailored to meet the real estate industry’s changing needs.

The program, MailMatic for Realtors, is a monthly, automated direct mail program that allows realtors to set up a full year of direct mail in one simple setup.

 

Gina Covello

 Inspired by the real estate farming technique, MailMatic allows realtors to seed a target audience and cultivate more leads.

The program is already seeing widespread success, appealing to realtors’ increased need for time and budget efficiency. The fully automated program offers pricing at only 58¢ per direct mail piece, including postage, and features high quality direct mail creatives that are branded specifically for each agent.

Jennifer (Jen) Wilson

“Real estate agents, now more than ever, need targeted tools to be able to break through the noise,” said Brianne Baggetta, president and CEO, The Mailworks. “With MailMatic, agents are able to develop campaigns that are laser-focused and attractive to broaden their reach.”

The program is an early success among realtors:

“I’m always looking for innovative ways to build my personal brand, and MailMatic for Realtors is my secret weapon. Direct Mail is such a powerful tool for realtors and I love that this program automates so I never have to worry about it. I highly recommend it to other realtors,” said Gina Covello, a California-based realtor.

“This is the easiest, most straightforward marketing program that I’ve encountered. It’s been a breeze working with the Mailmatic team—their attention to detail is greatly appreciated. I’d recommend this program to any realtor who is very busy, but still wants to build their personal brand,” said Nick Butcher, a Tennessee-based realtor.

Nick Butcher

"Before using MailMatic, my marketing efforts were reactive and stressful. I was always scrambling to get something out the door once my pipeline dried up," said Jen Wilson of Keller Williams based in Albany, N.Y.

  "MailMatic's automated mail has given me peace of mind knowing that something is always going out to help me build my reputation, even while I'm not working.”

 For more on Mailmatic, please visit themailworks.com/mailmatic-for-realtors.

Additional company information can be found online at TheMailWorks.com, on Facebook (fb.com/themailworks), and on Instagram (@themailworks). 

CONTACT:

 Joe Bonilla

Managing Partner

Senior Media Director

Relentless Awareness LLC - relentlessaware.com - @relentlessaware
OFFICE: 19 Dove Street, Suite 103, Albany, NY 12210 | MAIL: P.O. Box 3083, Albany, NY 12203
TWITTER: @joe_bonilla | EMAIL: joe@relentlessaware.com
VOICEMAIL: 518.227.1155 | OFFICE: 518.813.4905 x707

 themailworks.com