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| Natasha Martinez and husband Carlos |
Martinez and her husband, Carlos, opened Salon Empire – a 4,000 square-foot health and beauty mall with 19 furnished individual units in a retail plaza at 1750 Sunshadow Drive in Casselberry, FL in 2021 and are moving forward with plans for a second Seminole County endeavor later this year or early in 2023.
“This is the age of the entrepreneur, where everybody wants to be their own boss,” Natasha said, adding that salonplexes offer just that to tenants who provide a variety of health and beauty services including hair, nails, makeup, waxing, tanning, tattoo, yoga, massage, acupuncture and chiropractic,
“And it’s really one-stop shopping for their clients.”
In the beauty industry for nearly 25 years, Martinez, 38, also owns Oh La La Brow Bar off of Michigan and Bumby Avenues in downtown Orlando.
Martinez, who began her career at the age of 14 by helping at her mother’s salon, received a degree in interior design while working in the brow and lash industry, and started her own company with a $2,000 tax return when she was a single mother.
Fast forward to 2022: Martinez – the epitome of perseverance – has a nine-year-old son and a three-year-old son, is married to a contractor, owns two companies and hopes to eventually franchise Salon Empire.
Martinez said they spent nearly $200,000 on the project, which had revenue of about $50,000 in less than six months.
“I’m projecting a return closer to $200k this year, since we will be operating at full capacity,” she said. Only three of the 19, 100-square-foot suites currently are available.
Salon Empire has a logo put on the door for tenants, provides a ribbon-cutting opening party, pays for all utilities and towel service, and many tenants don’t even need a license, Martinez said.
They work off of Salon Empire’s beauty license unless they need a license for another specialty. “Otherwise, just come with your box of stuff and set up.”
Martinez said they spent nearly $200,000 on the project, which had revenue of about $50,000 in less than six months.
“I’m projecting a return closer to
$200k this year, since we will be operating at full capacity,” she said. Only
three of the 19, 100-square-foot suites currently are available.
The couple has been scouting Seminole County for their second Salon Empire and is negotiating to lease a 2,000- to 3,000-square foot facility west of Interstate 4 in Altamonte Springs.
Photos courtesy of Salon Empire
CONTACTS:
Natasha Martinez or Carlos Martinez
Co-Owners Salon Empire 321-331 5846
Beth Payan, Larry Vershel
Communications,
407-461-3781 or beth@larryvershel.com
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