|
CHICAGO, IL— No retail center is complete without holiday
décor, but at select assets managed by ShopCore Properties, the holiday
tree is more than just adornment or a meeting point for its guests — it’s a
way for the community and the company to give back to the communities they
serve.
At five select properties, ShopCore is hosting a “Holiday Tree
Celebration,” purchasing trees and providing funding for local nonprofits
to customize their tree with unique decorations.
The company partners
property tenants with local organizations to decorate the trees in the
common area or inside the tenant’s window display.
Shoppers, diners, and other guests then can vote for their
favorite tree. Each center will have a winning nonprofit, which will
receive a $1,000 monetary donation from the property. (Every runner-up will
also receive a $500 contribution from its center.)
ShopCore launched the program in 2020, and so far, has worked
with close to 70 nonprofits and donated more than $33,000 to charities in
the community where the properties are located.
This year’s participating centers are One Colorado in
Pasadena, California; Downtown Palm Beach Gardens in Palm Beach Gardens,
Florida; The Point in Atlanta; Park Village in Southlake, Texas; and The
Shops at Skyview in Flushing, New York. Thirty nonprofits and tenants are
participating this year.
“The holidays are a time of gathering and giving, and our
holiday tree program has become a beloved tradition at our shopping
centers,” said Maria Macali, vice president of marketing and
communications at ShopCore Properties.
 | | Maria Macali |
In fact, many of the nonprofits and the retailers continue a
relationship that lasts long after the holidays are done, she added.
“We are thankful for Downtown Palm Beach Gardens’ partnership
over the years,” said Jamie Kendall, CEO of Palm Beach County Food
Bank.
“Their continued support is instrumental to our efforts in
hunger relief for our neighbors in need throughout the county. The joy and
holiday spirit this event brings is wonderful.”
ShopCore has a long history of serving its communities. It
partners with CoreGiving, a 501c3 organization focused on fighting child
hunger, and which has thus far provided over 15 million meals to those in
need. CoreGiving has raised over $2.7 million this year alone to
donate to local food pantries and similar organizations.
.webp) | | Jamie Kendall |
“We strongly believe that our centers are the core of our
communities. We aim to provide an unparalleled shopping and dining
experience for our patrons, rooted in value and convenience. "Beyond that,
our centers are a place for community connection. We strive to enrich our
local communities through activations like the Holiday Tree Celebration,”
Macali said. “It’s our honor to continue to help organizations and others
in those communities, during the holidays and throughout the year.”
|
.webp)
No comments:
Post a Comment