Menlo Park, CA, March 3, 2023 -– Stephen and Jared Silver, principals of Stephen Silver Fine Jewelry, are opening Silicon Valley’s most significant new luxury retail and dining destination in Fall of 2023.
In a prime location near downtown Menlo Park, CA, the ultra-luxurious 35,000+ square foot development, known as Middle Plaza, marks a significant evolution for the region’s luxury experiences and is the first upscale development of its size and scope.
The Middle Plaza development creates a centralized shopping and dining destination in the SF Bay Area, complete with world-class boutiques, Michelin-star award winning chefs, and spaces designed by acclaimed designers.
 | | John Arrillaga Sr. |
Stephen and Jared Silver and the late visionary real estate mogul John Arrillaga Sr., in partnership with Stanford University, set out to radically evolve the local community by creating a new cultural hub showcasing high-end shopping, dining, and art in the heart of world-leading technology companies and venture capital firms.
Although this $100+ million development is called "Middle Plaza", the zip codes the new development serves are anything but middle-of-the-road, and consistently rank among the nation’s most affluent. According to NBC Bay Area KNTV Channel 11, almost half the USA’s 100 most expensive zip codes are located in the San Francisco Bay Area.
“In 2018, John (Arrillaga), Jared, and I agreed that the Middle Plaza development should answer the local community’s need for a new gathering space and destination that remains locally grounded yet rivals the world’s great shopping cities,” says Stephen Silver, CEO and Chairman of Stephen Silver Fine Jewelry.
“Middle Plaza marks the next chapter in the evolution and growth of Stephen Silver Fine Jewelry,” says Jared Silver, “and, with the help of our brand and local project partners, we will create a new standard of experiential luxury retail and dining in the Bay Area.”
To help him manifest the vision, Jared Silver recruited iconic Bay Area-based interior architect Jon de la Cruz to design uniquely different experiences on each floor of the three-story development.
 | | Menlo Park, CA |
The ground floor will host six to seven mono-brand boutiques: one dedicated to Stephen Silver Fine Jewelry and others to partners including a new BVLGARI boutique concept, and a number of Switzerland’s most exotic watchmakers including MB&F, H. Moser & Cie, Roger Dubuis, and additional brands to be announced shortly.
 | | Jon de la Cruz |
The second floor will host a ~4,000+ square foot indoor-outdoor apartment-lounge styled showroom featuring a world- class selection of watch and jewelry partners including MESSIKA, Hermes, Urwerk, Greubel Forsey, Laurent Ferrier, Bovet, Ressence, Louis Erard, Arnold & Son, and many more. The third-floor penthouse level of this grand townhouse- style building will host Stephen Silver’s high jewelry salon and their new corporate headquarters.
Middle Plaza will also be home to multiple dining experiences, including restaurateur Ayesha Thapar’s newest culinary experience, called Eylan, a highly anticipated encore to her Michelin-acclaimed Cal-Indian fusion Palo Alto-based restaurant named Ettan.
 | | Betsy Nash |
Previous Mayor and current City Council Member of Menlo Park, Betsy Nash, states, “The City of Menlo Park is looking forward to the opening of Middle Plaza. Its new residents, offices, retailers such as Stephen Silver Fine Jewelry, and Ayesha Tharpar’s new Indian restaurant, will be exciting additions and a new center of vitality in our town.”
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