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| Madeline Mordarski |
Keyes tapped the renowned branding agency
Tiny Wins, whose clients include Tony Robbins, Visa, and CBRE, to guide the
rebranding process. More than 30 focus groups and workshops with Keyes managers
and associates provided crucial insights, reaffirming Keyes’ long-standing
commitment to Florida’s communities.
“Our focus groups revealed that Keyes is
often seen as ‘the best-kept secret’ in Florida real estate—a firm that
radiates warmth and community, where real estate is truly at the heart of life,”
said Madeline Mordarski, Chief Marketing Officer at Keyes. “This rebrand
honors that legacy while uniting our team under one, strong identity that
reflects who we are across Florida as we approach a century of service.”
Christina Pappas
Keyes President Christina Pappas
echoed this sentiment, stating, “We are proud to introduce this new chapter of
Keyes, blending modern tools with the care and compassion that have been our
hallmark for nearly 100 years. In a real estate industry undergoing significant
consolidation and standardization, we’re committed to staying true to our
roots, emphasizing what is timeless: personal, hands-on service and operating
on the belief that connection and community is at the heart of real estate.”
Mike Pappas
“Real estate is about people, not just
transactions,” said Keyes CEO Mike Pappas. “That truth is at the heart
of Keyes’ enduring legacy. We first opened our doors on Biscayne Boulevard in
1926, and have grown with Florida over the past century, always focused on
providing the best for our neighbors. This rebranding underscores our
commitment to staying rooted in community and connection as we prepare for the
next century of service.”
CONTACT:
Eric Kalis and Daniel Benjamin,
BoardroomPR
954-370-8999
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