Be On It and Have a Plan: Social Media Crucial to a Firm’s Success

 

Michael Bull

 ATLANTA, GA – Businesses need to be on social media, or else they may face extinction. Once they’re on social media, they should have a strategy.

Those were two of the important points expressed in the most recent episode of the “Commercial Real Estate Show,” hosted by Michael Bull.

The episode took an enlightening look at social-media strategies for businesses. Among the topics discussed were companies that are successful on social media, social-media policies for employees and common mistakes that firms make on social media.

Les Adkins

“If you want to reach your customers and those that are 30 and under – who are going to keep you in business for the next 30 years – you need to be where they are, and where they are is social media,” said Les Adkins, CEO of Orange SMS, a social-media consulting firm.

Adkins pointed to Coca-Cola and Virgin as two examples of companies using social media successfully. Noting that the beverage giant has one of the largest pages on Facebook,

Richard Branson

Adkins said Coke has thrived on the platform and solidified customer loyalty in the process because the firm has “created an environment where you can connect with the company outside of just buying their product. They talk about what they’re doing for the environment and how they’re working in the community.”

Meanwhile, Virgin CEO Richard Branson is a high-profile user of Twitter, Adkins noted. “You feel real connected with the firm because you’re actually hearing from him on Twitter,” added Bull, the founder and president of Bull Realty.

Before diving headfirst into social media, a business has to develop an understanding of its customers, the information they want and the platforms they primarily use, Adkins said. Also, companies must develop detailed objectives and strategies for their social-media efforts, he added.

For a complete copy of the company's news release, please contact:

Stephen Ursery

The Wilbert Group

E-mail: sursery@thewilbertgroup.com

Office: (404) 965-5026

Cell: (404) 405-2354

www.wnspr.com

The entire episode on social-media strategies is available for download at www.CREshow.com.